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http://dspace.udla.edu.ec/handle/33000/9109
Tipo de material : | bachelorThesis |
Título : | Plan de negocios para la elaboración y comercialización de maletines, bolsos y mochilas a prueba de robo en la ciudad de Quito |
Autor : | Acosta Cascante, Patricio Andrés |
Tutor : | Padilla Espinoza, Irma del Carmen |
Palabras clave : | INDUSTRIA MANUFACTURERA;MALETAS;PRODUCTOS PERSONALIZADOS;QUITO-ECUADOR |
Fecha de publicación : | 2018 |
Editorial : | Quito: Universidad de las Américas, 2018 |
Citación : | Acosta Cascante, P. A. (2018). Plan de negocios para la elaboración y comercialización de maletines, bolsos y mochilas a prueba de robo en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
Resumen : | La presente obra analiza la viabilidad de un proyecto enfocado en la elaboración y comercialización de maletines, bolsos y mochilas a prueba de robo en la ciudad de Quito... |
Descripción : | The present work analyzes the feasibility of a project focused on the elaboration and commercialization of theft proof briefcases, handbags and backpacks in the city of Quito. This project has the trade name “Safe-Lock” and is analyzed from an administrative, strategic, commercial and financial point of view. The reason of the project is to provide greater levels of security to the transients of the city of Quito on a day-to-day basis, through the manufacture of innovative briefcases, handbags and backpacks made with special inputs such as Kevlar fabric that is cut-resistant. Additionally, it will have special designs that hide the closures and block them with key locks. Ecuador and its capital face a situation in which insecurity and the presence of crime has become part of daily life in people's lives. In this and many other factors of the environment can be seen the importance of the development of this project. Additionally, a market study has been conducted to determine the preferences and tastes of potential customers. Likewise, a prospective financial analysis has been carried out to verify the financial viability of the project and the indexes thereof. In conclusion, “Safe-Lock” is a highly attractive project given the current circumstances of Ecuador and its capital. Not only the environment makes the development of this project feasible, but it is also supported by the good financial indexes and by the positive expectation on the part of the potential consumers determined in the market study. |
URI : | http://dspace.udla.edu.ec/handle/33000/9109 |
Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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UDLA-EC-TIC-2018-02.pdf | 2,01 MB | Adobe PDF | Visualizar/Abrir |
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