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dc.contributor.advisorRomán Reyes, Paúl Andrés-
dc.creatorMartucci Almeida, José Alejandro-
dc.date.accessioned2018-05-08T18:57:04Z-
dc.date.available2018-05-08T18:57:04Z-
dc.date.issued2018-
dc.identifier.citationMartucci Almeida, J. A. (2018). Plan de negocios para la implementación de una empresa de ticketing online para eventos deportivos del Ecuador (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINMD-2018-10-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/8902-
dc.descriptionThis project has as objective to determine the viability of a business plan to implement an online ticketing company. The research started with external analysis tools such as PEST and Porter is Five Forces, providing a context of the ticket selling industry. Furthermore, qualitative methods (interviews to experts and focus groups) and quantitative methods (surveys) were used to get to know the needs and behavior of the costumer. With the information provided by the external analysis, a market opportunity was found based on the service given by sports ticketing companies, whose service does not satisfy their current costumers. However, there is a constant market due to sentimental relationships between the costumer and the team or its players. Subsequently online ticketing is an innovative service in the Ecuadorian market, the company will implement a general marketing strategy based on differentiation since the system will offer more services than the sale of online tickets. In addition, the company will pose marketing mix strategies that will need an investment of 25 percent of the income of the year. The company seeks to educate the costumer in online purchases and provide security and trust along the process. In what concerns the organizational structure, a hierarchical organization chart was made regarding the industry. It was designed to provide a service with value In each stage of the purchase process for the costumer. Finally, the financial analysis shows how the implementation of the business is viable due to the Internal Rate of Return, which is higher than the discount rates established. The Net Present Value, is higher than zero and the Investment Payback Time is within the second year. In conclusion, the Ecuadorian market has not been affected by the online ticketing global tendency. However, it is a factor that sooner or later will get to the country and bring several benefits to the sports and entertainment industry. These are the reasons why; the business has demonstrated to be a latent market opportunity.en
dc.description.abstractEste proyecto tiene como objetivo determinar la viabilidad de plan de negocios para la implementación de una empresa de ticketing online. La investigación inició con herramientas del análisis de entornos como PEST y las fuerzas de PORTER, brindando un contexto de la industria de venta de boletos...es_ES
dc.format.extent85 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2018es_ES
dc.rightsopenAccesses_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectPLAN EMPRESARIALes_ES
dc.subjectMERCADOTECNIAes_ES
dc.subjectTECNOLOGÍAS DE COMUNICACIÓN E INFORMACIÓN-FUNCIÓN INFORMATIVAes_ES
dc.titlePlan de negocios para la implementación de una empresa de ticketing online para eventos deportivos del Ecuadores_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios y Marketing Deportivo

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