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Tipo de material : bachelorThesis
Título : Plan de negocios para la elaboración y exportación de un té orgánico a base de chaya, hacia Alemania
Autor : Núñez López, María Fernanda
Tutor : Vinueza Burbano, Omar Patricio
Palabras clave : PRODUCCIÓN ALIMENTARIA;TÉ;EXPORTACIONES;ALEMANIA
Fecha de publicación : 2018
Editorial : Quito: Universidad de las Américas, 2018
Citación : Núñez López, M. F. (2018). Plan de negocios para la elaboración y exportación de un té orgánico a base de chaya, hacia Alemania (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : En el presente proyecto se busca implementar una empresa ecuatoriana exportadora de té de chaya hacia Alemania, en la ciudad de Berlín, pues en este territorio existe un amplio consumo de productos orgánicos...
Descripción : This project seeks to implement an Ecuadorian company exporting chaya tea to Germany, in the city of Berlin, because in this territory there is a large consumption of organic products. The export opportunities are focused on the health benefits that are granted to those who consume it, generating a greater acceptance of the product in the final consumers and therefore in the distributing clients, for this purpose qualitative and quantitative studies have been carried out, determining their level of acceptance in the German territory with the prospect of expanding its segment to the European market. The technical aspect to produce the organic tea of Chaya is structured according to the primary activities of the Value Chain in relation to the logistics of entry, operations and logistics of departure, in it the production times are fixed from the transportation of the raw material until the completion as a finished product in which operative and auxiliary workers participate who fulfill this function. The exporting company will be constituted in the Superintendence of Companies and Commercial Registry as Limited Liability and its name will be Chaya Tea Cia. Ltda. It is also necessary to legalize it in other public entities such as the Municipality of Quito to obtain the Municipal Patent and the LUAE (Single License for Economic Activities), the Phytosanitary Certificate in Agrocalidad, the RUC through the SRI (Internal Revenue Service) and the Sanitary Registry that will be provided by the ARCSA (Health Regulation and Control Agency). Finally, the feasibility of the investment to be carried out is evaluated by applying financial evaluation indicators such as the NPV (Net Present Value), IRR (Internal Rate of Return) and the PRI (Period of Recovery of Investment), which will be obtained and they will be comparable with the WACC and CAPM qualified as discount rates to determine the implementation or not of the present investment project.
URI : http://dspace.udla.edu.ec/handle/33000/8657
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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