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http://dspace.udla.edu.ec/handle/33000/8601| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la elaboración y comercialización de un cereal hecho a base de quinua y amaranto para su exportación a Suiza |
| Autor : | Carvajal Ramírez, Michelle Monserrath |
| Tutor : | De la Torre Collaguazo, Martha Fernanda |
| Palabras clave : | PRODUCCIÓN ALIMENTARIA;CEREALES;QUINUA;EXPORTACIONES;ECUADOR-SUIZA |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Carvajal Ramírez, M. M. (2018). Plan de negocio para la elaboración y comercialización de un cereal hecho a base de quinua y amaranto para su exportación a Suiza (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocio se enfoca en la elaboración de un cereal andino hecho a base de quinua y amaranto para su exportación al mercado de Suiza… |
| Descripción : | This business plan focuses on the production of an Andean cereal made of quinoa and amaranth that will be exported to Switzerland. This project arises from the idea of potentiating and developing the agroindustry of Ecuador through the diversification of Andean products that are desired and valued in foreign markets. Through an analysis of the external environment, it was possible to identify the factors that represent a threat or an opportunity for the execution of the project. In general means, it was evident that there is a favorable situation both, in Ecuador and in Switzerland, and that there are key elements of the background that drive the business plan in terms of production and commercialization. An analysis of the Swiss consumer was carried out, using qualitative and quantitative tools. Through this research, consumer behaviors and motivations were identified, as well as trends and market preferences regarding breakfast cereals. It was also possible to determine that the Swiss population would be willing to acquire the organic Andean cereal, as long as it has the respective certifications and offers added value. After defining the business opportunity, the marketing mix was developed using strategies which were adapted to the needs of the target market in order to motivate the desire of purchasing the product. Finally, through the financial evaluation it was demonstrated that the project is viable and feasible, since the investment flows create value for the investors and the return of 40% is acceptable, since it exceeds the discount rate of the investment. |
| URI : | http://dspace.udla.edu.ec/handle/33000/8601 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2018-16.pdf | 1,9 MB | Adobe PDF | Visualizar/Abrir |
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