Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/8594Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Cortez Granda, Edmundo Francisco | - |
| dc.creator | Aguirre Salas, Estefanía Doménica | - |
| dc.date.accessioned | 2018-03-24T01:59:31Z | - |
| dc.date.available | 2018-03-24T01:59:31Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.citation | Aguirre Salas, E. D. (2018). Plan de negocios para la producción de carne de quinua en la ciudad de Quito a través de la importación de quinua boliviana (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2018-12 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/8594 | - |
| dc.description | The business plan presented brings the idea to meet a vegetarian market with some needs. The meat product based on quinua imported from Bolivia has a lot of benefits for humans such as: health for athletes, people who has any problem with gluten, requirements of proteins in big quantities, and finally people who want to eat healthy food for their own health. Mikhuna Cia Ltda is directed for people between 16-65 years old there is no type of restriction and it is very easy to cook. The main supplier of Mikhuna is “Quinua Foods” with high certifications, higher qualifications compared with the competition. The main goal is to keep a certified product and make it available to consumers that requires the same terms of health. After the results of the quantitative and qualitative research, the project obtained the 91, 5% of acceptance, this percentage of people are the ones that would be willing to purchase the product since they have not achieved any product with those characteristics. The market share the growth of the industry in a range of 3%-4%, which clearly is beneficial for the project. The results also may help to know that the consumption of the product is weekly, at least once a week. For the same reason it will be regarded as one of the bestselling products in the supermarket. Finally, in the financial analysis there are very positive rates for the project. The loss reaches only the first few months. For the very first year there is a small but positive profit of 8 179$. The lower limit that the project can reach is (WACC) 13,03%, 25,28% of TIR is with a recover period of 2 years 10 months, which determines that the project will be successful and it has a positive projection. | en |
| dc.description.abstract | El plan de negocios a continuación presenta la idea de negocio para satisfacer una necesidad del mercado vegetariano latente. El producto cárnico a base de quinua importada de Bolivia tiene varios atributos alimenticios como: Favorecer a deportistas, personas con resistencia al gluten, requerimiento de consumir proteína en cantidades grandes, y finalmente a las personas que por salud deciden consumir el mismo... | es_ES |
| dc.format.extent | 93 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2018 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights | Atribución-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nd/3.0/ec/ | * |
| dc.subject | PRODUCCIÓN ALIMENTARIA | es_ES |
| dc.subject | COCINA VEGETARIANA | es_ES |
| dc.subject | QUINUA | es_ES |
| dc.subject | QUITO-ECUADOR | es_ES |
| dc.title | Plan de negocios para la producción de carne de quinua en la ciudad de Quito a través de la importación de quinua boliviana | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2018-12.pdf | 4,16 MB | Adobe PDF | Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
