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http://dspace.udla.edu.ec/handle/33000/8587| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la comercialización de estaciones de carga para dispositivos electrónicos con componentes importados desde Estados Unidos |
| Autor : | Orozco Arias, Luis Francisco |
| Tutor : | Pinto Hernández, Daniela Elizabeth |
| Palabras clave : | TELÉFONO INTELIGENTE;REPUESTOS Y ACCESORIOS;IMPORTACIONES;ESTADOS UNIDOS;ECUADOR |
| Fecha de publicación : | 2018 |
| Editorial : | Quito: Universidad de las Américas, 2018 |
| Citación : | Orozco Arias, L. F. (2018). Plan de negocios para la comercialización de estaciones de carga para dispositivos electrónicos con componentes importados desde estados unidos (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Según datos del Instituto Nacional de Estadística y Censos “INEC” en Ecuador existió un crecimiento de 141por ciento en el uso de Smartphones del 2012 al 2016... |
| Descripción : | According to data from the National Institute of Statistics and Census (INEC) in Ecuador there was a 141% growth in the use of smartphones from 2012 to 2016. In turn, people use their mobile devices in much of the daily life to communicate, search information and be interconnected. However, the battery of mobile devices is currently not long lasting. Therefore, faced with the problem of the short battery life of mobile devices, the creation of a company dedicated to the commercialization of charging stations for mobile devices with components imported from the United States is proposed. With the aim of being present in the cities of the future with cargo solutions adapted to every moment and place. With the market research carried out, it was found that there are many people who have had the latent need to charge their mobile device and who would be willing to prefer one institution over another if they are provided with the freight service free of charge. That is why the present business model was adapted to a B2B model (business to business) in which charging stations are offered to institutional clients, with the aim of generating value in terms of service and attention for their own customers. In addition, to achieve a capture of 4% of the target market, formed by 4381 public and private institutions in the city of Quito, Ecuador. Strategies for generating value and differentiation are established to market our customers through a marketing plan costing $ 3000 per year. Applying a trained sales force, direct marketing, digital marketing and advertising tools. Finally, with an initial investment of 20,000USD, it is intended to launch a six-member organization based on processes of commercialization of charging stations. And this is how the current business model guarantees a NPV of $ 17,524.72 and a profitability index of 2.75 in just 5 years of operation. |
| URI : | http://dspace.udla.edu.ec/handle/33000/8587 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2018-05.pdf | 3,19 MB | Adobe PDF | Visualizar/Abrir |
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