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http://dspace.udla.edu.ec/handle/33000/850| Tipo de material : | bachelorThesis |
| Título : | Propuesta de un plan estratégico de comunicación para fortalecer la imagen de Yaku, Parque Museo del Agua ubicado en el centro histórico de Distrito Metropolitano de Quito para incrementar la afluencia de los públicos objetivos |
| Autor : | Mancheno Enríquez, Cristina Gabriela |
| Tutor : | Monteverde Sevilla, María Belén |
| Palabras clave : | PLANIFICACIÓN ESTRATÉGICA;COMUNICACIÓN CORPORATIVA;RELACIONES PÚBLICAS;COMUNICACIÓN INTERNA Y EXTERNA |
| Fecha de publicación : | 2010 |
| Editorial : | Quito: Universidad de las Américas, 2010 |
| Citación : | Mancheno Enríquez, C. G. (2010). Propuesta de un plan estratégico de comunicación para fortalecer la imagen de Yaku, Parque Museo del Agua ubicado en el centro histórico de Distrito Metropolitano de Quito para incrementar la afluencia de los públicos objetivos (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La presente investigación tuvo como objetivo principal realizar un diagnóstico sobre el estado actual de la comunicación del Parque- Museo del Agua... |
| Descripción : | This research had as main objective to make a diagnosis on the current state of the communication of Parque - Museo del Agua. Once completed, several flaws were detected, as, lack of knowledge of the museum by the people, the quality of service for museum visitors, lack of spaces with interactive games, nonexistence of signs on the location of Yaku, absence of mass media advertising, or alternative ones, insufficiency of tools for internal and external communication, among others. Therefore, we designed a strategic communication plan to make the image of Yaku stronger, "Parque Museo del Agua”, located in the Historic Center of the Metropolitan District of Quito, to increase the influx of public goals. The graduation work is distributed as follows: Chapter 1, issues about the importance of communication within an organization, of which one could identify the proper communication of the museum. Chapter 2, in this section important information is detailed about water care, to educate people about the proper use of this resource. Chapter 3, it presents the theoretical framework on Yaku, to analyze current problems, the same which are then resolved through communication plan. Chapter 4, an appropriate methodology is applied where actual results are obtained on the current status of the museum, through surveys, interviews and focus groups. Therefore, this analysis was used to design a strategic communication plan to strengthen the image of the Museo del Agua. Chapter 5, once completed the investigation, where important information was obtained about the museum, we will propose communication strategies to deal with the problems. |
| URI : | http://localhost:8080/handle/33000/850 |
| Aparece en las colecciones: | Licenciatura en Comunicación Corporativa |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TCC-2010-06.pdf | TESIS A TEXTO COMPLETO | 17,06 MB | Adobe PDF |  Visualizar/Abrir |
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