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http://dspace.udla.edu.ec/handle/33000/7899| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la importación de suplementos alimenticios para deportistas desde España para la elaboración de batidos nutricionales a través de máquinas dispensadoras en la ciudad de Quito |
| Autor : | Darquea Darquea, Pablo Martín |
| Tutor : | Suasnavas Lamboglia, Gianni Paolo |
| Palabras clave : | IMPORTACIONES;SUPLEMENTOS ALIMENTARIOS;MÁQUINA EXPENDEDORA;ESPAÑA-ECUADOR |
| Fecha de publicación : | 2017 |
| Editorial : | Quito: Universidad de las Américas, 2017 |
| Citación : | Darquea Darquea, P. M. (2017). Plan de negocios para la importación de suplementos alimenticios para deportistas desde España para la elaboración de batidos nutricionales a través de máquinas dispensadoras en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Existe una indudable tendencia global hacia el cuidado del cuerpo mediante una alimentación saludable y el entrenamiento físico constante; en el Ecuador cada día son más los que se unen a esta tendencia fitness demostrado por el incremento de deportistas y suscripciones a gimnasios sobretodo en la ciudad de Quito… |
| Descripción : | There is an undoubted global trend toward the body care through healthy eating and constant physical training; in Ecuador every day are more those who join this trend demonstrated by the increase in athletes and subscriptions to gyms especially in the city of Quito. This growing market and the recent signing of the free trade agreement with the European Union are a great opportunity for the present business plan that analyzes the commercial and financial viability of the import of nutritional supplements for athletes from Spain to sell them as instant nutritional shakes through automatic machines installed in four of Quito most exclusive gyms. The market research of this project found that 64 porcent of Quito athletes attending to gyms consume isolated protein, pre-work, BCAA, glutamine and - or creatine and 34porcent do not consume them because of their high price or because they have not had the opportunity. Nutritionists recommend that the consumption of these nutritional supplements be 30 minutes before or after training to get all of their benefits. In order to capture a large part of the market share, a strategy of identification and differentiation is necessary, for which a direct marketing budget of US porcent 750 per month is assigned to carry out brand activations, promotions and sponsorships, as well as a strategy of introductory prices, this means, to be the most convenient option of the market so that the athlete finds the benefit in time, cost and quality to acquire a shake at the machine. With an investment of USD 57,112.40, a direct distribution canal and a small organizational chart composed of only 3 servers, we guarantee the profitability of this business with a Net Present Value of USD 39,870.58, an Internal Rate of Return of 34.91 porcent and a Profitability Index of 1.70, recovering this investment in 2.74 years. |
| URI : | http://dspace.udla.edu.ec/handle/33000/7899 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2017-104.pdf | 1,4 MB | Adobe PDF | Visualizar/Abrir |
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