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http://dspace.udla.edu.ec/handle/33000/7872| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la exportación de frituras congeladas de malanga a Miami-Florida |
| Autor : | Jaramillo Espinosa, María Belén |
| Tutor : | Torres Contreras, Diego Patricio |
| Palabras clave : | COMERCIO EXTERIOR;EXPORTACIONES;ALIMENTOS CONGELADOS;ECUADOR;ESTADOS UNIDOS |
| Fecha de publicación : | 2017 |
| Editorial : | Quito: Universidad de las Américas, 2017 |
| Citación : | Jaramillo Espinosa, M. B. (2017). Plan de negocios para la exportación de frituras congeladas de malanga a Miami-Florida (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios plantea la exportación de frituras congeladas de malanga hacia Miami - Florida. El concepto del negocio florece a partir de la demanda que existe en el mercado internacional por el consumo de tubérculos... |
| Descripción : | The present business plan raises the export of frozen malanga chips to Miami - Florida. The business concept flourishes based on the demand that exists in the international market for the consumption of tubers. The main idea of the business is to provide a different product, focused on a segment of the Latino population in Miami, of men and women between 25 and 60 years of age, mainly people from: Costa Rica, Dominican Republic, Cuba and Venezuela. A market analysis was carried out to acquire relevant data of the preferences and tastes of the customers in order to improve and promote strategies to attract the target market. The differentiation will be the general marketing strategy, Malanga Tropic seeks to create a competitive advantage that helps implement characteristics that other tubers exporting companies do not have. To begin with the development of the project, the investment is USD 36,412 dollars and is backed with 40 percent equity and 60 percent debt, with an active interest rate of 11.83 percent according to the figures exposed by the Central Bank. Conducting a financial study, the viability of the business plan was diagnosed, which has an attractively high investment, since it has a NPV of $ 20,958 and a TIR of 20, 85 percent. |
| URI : | http://dspace.udla.edu.ec/handle/33000/7872 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2017-87.pdf | 4,64 MB | Adobe PDF | Visualizar/Abrir |
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