Modelo de movilidad para optimizar el uso de espacios destinados a parqueos dentro quito mediante el desarrollo y aplicación de publicidad digital

Palacios Artos, William Andrés

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Astudillo Gordón, Gabriela Fernanda	-
dc.creator	Palacios Artos, William Andrés	-
dc.date.accessioned	2017-05-11T22:09:13Z	-
dc.date.available	2017-05-11T22:09:13Z	-
dc.date.issued	2017	-
dc.identifier.citation	Palacios Artos, W. A. (2017). Modelo de movilidad para optimizar el uso de espacios destinados a parqueos dentro quito mediante el desarrollo y aplicación de publicidad digital (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TPU-2017-11	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/6950	-
dc.description	Quito is a metropolis with a problem that drags about 60 years. The real estate growth and lack of planning in construction has made of Quito a complex city where the commercial and private districts are located in the same places. Mobility is a daily problem for people who own a car and work in different commercial-residential areas, where the lack of parking spaces versus the habitat of employees, considerably exceeds the urban space destined for auto guards. The limited parking places cause more traffic and hassle, government entities, private companies and universities experience this difficulty daily. Following the line of entrepreneurship and the collaborative consumer economy, this study proposes the creation of a digital application that will help people to find a parking space within the commercial zones in addition to the residential ones within Quito, through the creation of a Communicational Plan in mass media and digital advertising that boost the download of the APP and sustain the time of use of the same within a BETA period lasting no longer than 3 months. The ultimate goal is to announce, promote and introduce the use of a new product within a relatively young market in technology management and application development such as Ecuador.	en
dc.description.abstract	Quito es una metrópoli con un problema que arrastra 60 años...	es_ES
dc.format.extent	92 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2017	es_ES
dc.rights	openAccess	es_ES
dc.subject	PUBLICIDAD EN INTERNET	es_ES
dc.subject	ADMINISTRACIÓN INMOBILIARIA	es_ES
dc.title	Modelo de movilidad para optimizar el uso de espacios destinados a parqueos dentro quito mediante el desarrollo y aplicación de publicidad digital	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Licenciatura en Publicidad

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