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http://dspace.udla.edu.ec/handle/33000/6916Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Aldás Benavides, Ana María | - |
| dc.creator | Machado Herrera, Pablo Agustín | - |
| dc.date.accessioned | 2017-05-08T21:11:09Z | - |
| dc.date.available | 2017-05-08T21:11:09Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.citation | Machado Herrera, P. A. (2017). Plan de negocios para la creación de una consultora que maneje temas de administración y marketing deportivo en instituciones deportivas (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINMD- 2017-08 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/6916 | - |
| dc.description | The project seeks to analyze the feasibility of creating a consultancy that supports sports institutions. To begin, it is important to carry out an analysis of the external environment through tools such as PEST and PORTER that allows finding opportunities and threats within the consulting industry (M7020.04). In order to analyze the viability it is also essential to carry out an investigation of the market, through qualitative methods (interviews and focus group) and quantitative (surveys), in order to know the buying behavior of the different sports organizations and to identify the target market, the same as football clubs, men and Feminine, and Sports Ecuadorian Federations. The previous research leads us to identify the business opportunity based on three aspects: the service, focusing on marketing, administration and finance; Customers, who come to be sports institutions such as football clubs and Federations; And the distribution channel, which come to be conversations that the company organizes to offer the service, in addition, has as objective to make known to its advisers and the experience that they present before the management of sports institutions. Therefore, different marketing strategies are introduced, starting with the positioning strategy, which seeks to offer a high quality service at a lower price (More for less). Additionally, there are product strategies, price, distribution channel and promotion, the same ones that refer to the marketing mix. On the other hand, the design of the organizational structure allows it to know the operation of the company, the processes that are needed for the purchase and execution of the service, as well as for the after sales service and the personnel needed to carry out the activities. Finally, it is important to carry out a financial analysis to determine the level of investment required (including working capital), the annual sales level and the cash flows that the project will count on each year of operation. Thanks to this analysis, it will be possible to obtain the NPV, IRR and the recovery period, important data to assess the feasibility of a project. | en |
| dc.description.abstract | El proyecto busca analizar la viabilidad de la creación de una consultora que apoye a instituciones deportivas... | es_ES |
| dc.format.extent | 76 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2017 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | CONSULTORÍA DE EMPRESAS | es_ES |
| dc.subject | MARKETING DEPORTIVO | es_ES |
| dc.title | Plan de negocios para la creación de una consultora que maneje temas de administración y marketing deportivo en instituciones deportivas | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2017-08.pdf | 2,16 MB | Adobe PDF |  Visualizar/Abrir |
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