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http://dspace.udla.edu.ec/handle/33000/6914| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y comercialización de un gel energizante hecho a base de guayusa, creatina y complejo B |
| Autor : | Pillajo Anaguano, Jimmy Alvaro |
| Tutor : | Suasnavas Lamboglia, Gianni Paolo |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;SUPLEMENTOS ALIMENTARIOS;QUITO-ECUADOR |
| Fecha de publicación : | 2017 |
| Editorial : | Quito: Universidad de las Américas, 2017 |
| Citación : | Pillajo Anaguano, J. A. (2017). Plan de negocios para la producción y comercialización de un gel energizante hecho a base de guayusa, creatina y complejo b (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios analiza la viabilidad comercial y financiera de la implementación de una empresa de producción de gel energizante hecho a base de Guayusa y de elementos secundarios como son la creatina y complejo B... |
| Descripción : | The present business plan analyzes the commercial and financial viability of the implementation of an enterprise of production of energy gel made with guayusa and of secondary elements such as creatine and complex B. The project seeks to satisfy to the sport segment of the City of Quito. Currently, the sporting trend places athletes in the margins of their physical abilities, for that reason the use of sports supplements is becoming a trend, due to the ability to develop and improve skills and abilities of elite athletes and amateurs. Notwithstanding the constant use of these supplements, they have generated side effects in several athletes, due to their high concentrations of taurine, caffeine, hydrates and deposits. The trend toward healthy products and the growth of sports practice makes Ecuador an attractive market for the commercialization of nutritional supplements the document makes a thorough review of the various topics, to know the level of acceptance of the product in the Ecuadorian market. In the first instance, a thorough market investigation was carried out by collecting information on the main factors in the food and non-alcoholic beverage industry in order to analyze the level of incidence of factors in the development of a company. Subsequently, a qualitative and quantitative analysis was carried out. For this purpose, a target market was selected based on men and women between 16 and 35 years of age, of socioeconomic level A, B and C + and who perform sports activities, in the city of Quito The marketing strategy used is differentiation, mixing muscle recovery agents and energizers, using the plant Guayusa, creatine and complex B, will come in two presentations (high in sugar and low in sugar) in 4 flavors, in one Presentation type shot (sachet), marketed in a display of pressed hardboard. The use of sponsorship to promote the promotion of the product will be the main key due to the great tendency that the athletes generate by the use of some type of product in order to the sport. Finally in the financial part it was concluded that for this project an initial investment of 327,110.00 dollars is needed, through this investment it is expected that a lapse of approximately 3 years will be completed to cover the investment made, obtained at the end of the fifth year a VAN of 8,347,630.61 dollars and TIR of 23.91 percent, showing that the viability of the project is positive. |
| URI : | http://dspace.udla.edu.ec/handle/33000/6914 |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2017-02.pdf | 1,08 MB | Adobe PDF |  Visualizar/Abrir |
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