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dc.contributor.advisorSalado Godos, María de Lourdes-
dc.creatorAnaluisa Lozano, Natalia Sofía-
dc.date.accessioned2017-05-05T21:45:34Z-
dc.date.available2017-05-05T21:45:34Z-
dc.date.issued2017-
dc.identifier.citationAnaluisa Lozano, N. S. (2017). Plan de negocios para la producción y comercialización de jugos 100 por ciento orgánicos a base de frutas y hortalizas en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI- 2017-43-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/6911-
dc.descriptionNowadays, around the world and mainly in Ecuador, where the study was conducted, there is a trend to produce and market organic products, which has generated many benefits for consumers and companies. With this reference and other parameters, this business plan have been created, this company calls The Organics Juice, which is a producer and seller of organic juices in the city of Quito, Ecuador. For this business plan, was realized, the benchmark market research, it gave as results; that the product has acceptance. Given satisfactory results, in which mentioned that more than 80% of the population surveyed would be willing to consume and pay from USD 2.50 to USD 3.50, of the product. For the position of the brand in the target market the following strategies were used: Segmentation strategy, it means, a strategy to differentiate the market according to variables as it did in Chapter 3. Setting out a better way, it will establish a concentrated strategy, which allows to set the actions and objectives of marketing to a specific segment which in this case is the one discussed above. The Organics Juice, offers organic juices with many health benefits, quality and taste unlike other processed juices, and to the natural juices existents in the market, providing all the benefits of fruits and vegetables. Also, The Organics Juice, will be promoted via Internet (web pages), moreover, in the place that our customers will acquire the product. Also exits a strategic point of sale, which is frequented by the target market, of course, always encouraging the slogan of social responsibility. Through market research it is important to be noted that the project aims to focus on a place where the final consumer will be served with personal attention; it could also show that average incomes generate profitability over administrative, operational and sales costs; which shows a positive NPV from ix the first year of operation with USD 213,081.68, with a TIR higher than TMAR of 86.53%, and an analysis cost of over USD 1 profit of USD 3.59; which indicates that the project is entirely feasible to implement, and is part, of a novel idea focused on the agribusiness market of soft drinks. For the aforesaid, it is determined that the business plan is viable and profitable for the chosen segment. Settling in the analysis and development of the whole investigation, The Organics Juice seeks to introduce and market positioning as the brand that cares for the health of customers, through unique flavors that only organic juices can give.en
dc.description.abstractEn la actualidad, en el mundo entero y principalmente en el Ecuador, donde se realizó el estudio, existe unas de las tendencias de producir y comercializar productos orgánicos, lo cual ha generado muchos beneficios tanto como empresas y el consumidor...es_ES
dc.format.extent192 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2017es_ES
dc.rightsopenAccesses_ES
dc.subjectPLANEACIÓN EMPRESARIALes_ES
dc.subjectPRODUCCIÓN ALIMENTARIAes_ES
dc.subjectJUGOS DE FRUTASes_ES
dc.subjectQUITO-ECUADORes_ES
dc.titlePlan de negocios para la producción y comercialización de jugos 100 por ciento orgánicos a base de frutas y hortalizas en la ciudad de Quitoes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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