Plan de negocios para la implementación de un beer spa en el norte de Quito basado en un modelo checo de beer spa

García Noblecilla, Dayana Mishell

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Terán Terán, Marcelo Fernando	-
dc.creator	García Noblecilla, Dayana Mishell	-
dc.date.accessioned	2017-05-05T21:25:57Z	-
dc.date.available	2017-05-05T21:25:57Z	-
dc.date.issued	2017	-
dc.identifier.citation	García Noblecilla, D. M. (2017). Plan de negocios para la implementación de un beer spa en el norte de Quito basado en un modelo checo de beer spa (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TINI- 2017-42	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/6910	-
dc.description	Prevailing the growing trend for personal care, whether for health or aesthetic, develops the business idea of a different spa, based on the good practices of Czech spa centers, which innovate traditional treatments by incorporating beer And its components as main ingredients of the process. This business plan seeks to determine the feasibility of implementing a Beer Spa in the city of Quito specifically in the north, adapting the initiative of the medicinal use of beer in Ecuadorian culture. For this project, a market research was carried out, divided in two methods: qualitative and quantitative, which allowed obtaining essential information for the project. The tools of the qualitative research were the focal group formed by twelve participants and two interviews to experts, in the two cases the participants expressed positivism to the project. In the same way, the target market was determined that are people between 25 and 50 years of the north of Quito, with an approximate of 34,744 inhabitants. On the other hand, the tool for quantitative research was by means of surveys, using the non-probabilistic (non-random) sampling type, respondents declared with 98% acceptance of Beer Spa. Being the first beer spa in Quito and in the country, using international practices, differentiation is determined as a general strategy, based on the innovation of its treatments. It should be noted that the infrastructure and equipment are of a high quality and the decoration of the spa will be unique in the sector. Finally, the initial investment is USD 56,489.90, where 70% corresponds to equity and 30% is financed. The figures are positive, the positive NPV of USD 55,627.71 indicates that the initial investment recovers and the IRR of 42.84% is higher than the discount rate, allowing a return greater than the opportunity cost of the investor. Resulting in a viable project.	en
dc.description.abstract	Prevaleciendo la tendencia creciente por el cuidado personal, ya sea por salud o estético, se desarrolla la idea de negocio de un spa diferente, basado en las buenas prácticas de centros de spa de República Checa, los cuales innovan los tratamientos tradicionales al incorporar a la cerveza y sus componentes como ingredientes principales del proceso…	es_ES
dc.format.extent	93 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2017	es_ES
dc.rights	openAccess	es_ES
dc.subject	PLANEACIÓN EMPRESARIAL	es_ES
dc.subject	CENTROS DE BELLEZA	es_ES
dc.subject	QUITO-ECUADOR	es_ES
dc.title	Plan de negocios para la implementación de un beer spa en el norte de Quito basado en un modelo checo de beer spa	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería en Negocios Internacionales

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