Plan de negocios para la elaboración y comercialización de cosméticos artesanales

Ordóñez Crespo, Briseida Salomé

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Gallardo Herrera, Milton Eduardo	-
dc.creator	Ordóñez Crespo, Briseida Salomé	-
dc.date.accessioned	2017-05-02T21:44:46Z	-
dc.date.available	2017-05-02T21:44:46Z	-
dc.date.issued	2017	-
dc.identifier.citation	Ordóñez Crespo, B. S. (2017). Plan de negocios para la elaboración y comercialización de cosméticos artesanales (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TIM-2017-07	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/6878	-
dc.description	People use cosmetics all around the world, especially conventional cosmetics, which are composed of toxic chemicals to the skin. On the other hand, natural cosmetics have emerged as an alternative to reduce health problems caused by these chemicals (Organic Monitor, 2011). The world trend of the use of natural cosmetics is growing rapidly, with an estimated of approximately 15 % for the next few years (Morris, 2008). In Ecuador, this trend is gradually increasing because of consumer preferences for natural products and government regulations that have allowed this market to develop in the country, consequently, encouraging national companies to compete in this industry. Taking into account this background, NATURELLE CIA. LTDA. Company started as a project of producing and selling hand-made cosmetics. Specifically, the company will produce a natural cocoa cream with three main skin benefits, targeting 18-35 years old women from Quito, Ecuador, who seek to care, heal and hydrate their skin with natural ingredients. Differentiation is the main marketing strategy which makes the product stand out in the market with its skin benefits, from its natural quality, that meet the main needs of the consumers analyzed in the market research. The investment of the project is valued at USD 51.221,49, 65% is funded with own capital, and 35% is financed by credit.	en
dc.description.abstract	Alrededor de todo el mundo la gente utiliza cosméticos, siendo los cosméticos regulares, que están compuestos por químicos perjudiciales para la piel, los de mayor uso; por otro lado, los cosméticos naturales han surgido como alternativa para disminuir los problemas de salud causadas por ciertos químicos (“Organic Monitor, 2011”...	es_ES
dc.format.extent	80 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2017	es_ES
dc.rights	openAccess	es_ES
dc.subject	PLANEACIÓN EMPRESARIAL	es_ES
dc.subject	INDUSTRIA DE LA BELLEZA	es_ES
dc.subject	COSMÉTICOS	es_ES
dc.subject	QUITO-ECUADOR	es_ES
dc.title	Plan de negocios para la elaboración y comercialización de cosméticos artesanales	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería en Marketing

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