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http://dspace.udla.edu.ec/handle/33000/6824| Tipo de material : | bachelorThesis |
| Título : | Guía para aplicar Ecobranding a través de Marketing de contenidos y Estrategias 360 para la industria de alimentos orgánicos en Ecuador, caso: Arsaico Cia. Ltda |
| Autor : | Chacón Solís, Mercedes Karina |
| Tutor : | Granja Díaz, Wellington Patricio |
| Palabras clave : | ECOBRANDING;MARKETING;ALIMENTOS ORGÁNICOS;ARSAICO CIA LTDA. |
| Fecha de publicación : | 2015 |
| Editorial : | Quito: Universidad de las Américas, 2015 |
| Citación : | Chacón Solís, M. K. (2015). Guía para aplicar Ecobranding a través de Marketing de contenidos y Estrategias 360 para la industria de alimentos orgánicos en Ecuador, caso: Arsaico Cia. Ltda. (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | En la última década, la publicidad ha estado presente en el desarrollo de nuevas formas de comunicación. Se ha ido adaptando, a la vez que se han desarrollado sobre esta base, nuevas técnicas que permiten mejorar la eficacia de las campañas publicitarias, especialmente en los actuales y prometedores medios on line, todo esto mediante el uso de mecanismos basados en creatividad a la hora de la planificación de medios… |
| Descripción : | In the last decade, advertising has been presented in the development of new ways of communication. It has been adapted, at the same time it has developed by itself through new technics to improve the effectiveness of advertising campaigns, particularly in the current and promising online media, all of this through of inspired ideas in creativity media planning. This is the reason why, the development of new advertising techniques applied to a complete system of global communication (Internet), derivate in expand its purpose to communicate, guide and persuade the public. About this topic, evaluating a current conduct, in Ecuador the use of internet is eleven times more than 7 years ago and this cause has stimulated the use of new technologies for developing advertising in this media. As a consequence, through an study related to worldwide environmental issues, it’s mentioned that is the opportunity Organic Food Industry in Ecuador taking care of the environment and human health, because traditional agro-industrial enterprises is not very friendly with the environment, that’s the reason because Organic Food Industry can take advantage of the resources provided by the advertising and online media with the objective to obtain a better name and positionality inside the market. The objective of this work was to create a guide Ecobranding that through the use of content and strategies Marketing 360º, so that the organic agribusinesses implement strategies of advertising communication in the Ecuadorian market. This job is about the study and description of effective techniques Advertising and Marketing and how profitable it can be to create a green advertising campaign around an organic product in the online media. |
| URI : | http://dspace.udla.edu.ec/handle/33000/6824 |
| Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2015-18.pdf | 10,93 MB | Adobe PDF |  Visualizar/Abrir |
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