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http://dspace.udla.edu.ec/handle/33000/6641Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Valladares Terán, Carlos David | - |
| dc.creator | Navas Navarro, Mario Oswaldo | - |
| dc.date.accessioned | 2017-04-05T15:08:17Z | - |
| dc.date.available | 2017-04-05T15:08:17Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.citation | Navas Navarro, M. O. (2017). Plan de negocio para la elaboración y comercialización de uniformes de trabajo con material ignífugo importado en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2017-04 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/6641 | - |
| dc.description | It seeks to determine the commercial feasibility, evaluate the operational feasibility and estimate the financial profitability by conducting a market analysis, industry, external factors and a financial analysis of the project of a company selling fireproof uniforms in the city of Quito. The company is located in the category CIIU 4.0 - C2029.13 Manufacture of materials for the finishing of textile and leather products, the production factory will be located in the avenue of Galo plaza and will be focused on oil companies, gas stations, the fire department and the electric company all located in the city of Quito. After conducting the market research, it was obtained that of the 50 respondents 80% would be willing to buy these uniforms. As for expert interviews and in-depth interviews they gave important results such as the buying behavior of the companies and the needs they are having. The overall marketing strategy to be used for the business plan is differentiation. The pricing strategy will be value-added so the company can charge more than the competition. As for the financial analysis, the result was that the company was not profitable during the evaluation period, having an IRR of 6.27% and a negative NPV of USD (205,329.81), which showed that the project was not viable. | en |
| dc.description.abstract | Se busca la determinar la factibilidad comercial, evaluar la viabilidad operativa y estimar la rentabilidad financiera mediante la realización de un análisis de mercado, de la industria, de factores externos y un análisis financiero del proyecto de una empresa comercializadora de uniformes ignífugos en la ciudad de Quito... | es_ES |
| dc.format.extent | 64 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2017 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | INDUSTRIA TEXTIL | es_ES |
| dc.subject | UNIFORMES | es_ES |
| dc.subject | QUITO-ECUADOR | es_ES |
| dc.title | Plan de negocio para la elaboración y comercialización de uniformes de trabajo con material ignífugo importado en la ciudad de Quito | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2017-04.pdf | 1,15 MB | Adobe PDF |  Visualizar/Abrir |
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