Plan de negocio para la propuesta de incorporación de una línea de asesoría en regulaciones sanitarias, dentro de la empresa Protrauma S.A.

Nieto Moreno, Mauricio Luis

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	González Huerta, María Esther	-
dc.creator	Nieto Moreno, Mauricio Luis	-
dc.date.accessioned	2017-04-03T14:13:44Z	-
dc.date.available	2017-04-03T14:13:44Z	-
dc.date.issued	2017	-
dc.identifier.citation	Nieto Moreno, M. L. (2017). Plan de negocio para la propuesta de incorporación de una línea de asesoría en regulaciones sanitarias, dentro de la empresa Protrauma S.A (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TIC-2017-30	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/6616	-
dc.description	Objectives: Assess the technical, financial and commercial feasibility (or lack of feasibility) of a business venture to provide consultancy services to handle sanitary registers, focused on private manufacturing or commercial enterprises in Ecuador. Methods: Development of a business plan, applying models, such as PEST and Porter to study macro environments, qualitative and quantitative methods for customer research, market segmentation schemes to describe an accurate market oriented strategy, establishing an organizational structure according to the type of business, and validating the profitability of project and sustainability through a financial evaluation model. Results: In Ecuador, the macro environment allows the establishment of a service oriented business with basic demands of technology and infrastructure. By using some of the facilities of an operating enterprise (Protrauma S.A.), it is possible to boost the development of a business unit for sanitary regulations consultancy services, that may offer two classes of services to meet the needs of a market segment keen to expend its funds as efficiently as possible to obtain a sanitary register. To make it achievable, the organization will be strongly based in its human capital, it means, driven by its qualified personnel. Requiring reasonable investments, mainly funded with own capital, the business project is capable to generate profits in the midterm, also producing a remarkable liquidity index. Conclusions: The business demonstrates capability to meet the needs of the chosen business market segment, defined as a group of small scale enterprises keen to optimize the expend of their resources when obtaining a sanitary register. On the other hand, the business achieves the main objective of the investors, increasing their capital value in the midterm, which is an important aspect bearing in mind that the industry is highly dynamic and changing.	en
dc.description.abstract	Objetivos: Demostrar la viabilidad "o la falta de viabilidad" técnica, financiera y comercial, de un emprendimiento que se dedique a brindar servicios de asesoría en la tramitación de registros sanitarios, enfocado en empresas productoras o comercializadoras de productos sanitarios en Ecuador...	es_ES
dc.format.extent	88 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2017	es_ES
dc.subject	PLANEACIÓN EMPRESARIAL	es_ES
dc.subject	CONSULTORÍA DE EMPRESAS	es_ES
dc.subject	EMPRESAS COMERCIALES	es_ES
dc.subject	PRODUCTOS SANITARIOS	es_ES
dc.title	Plan de negocio para la propuesta de incorporación de una línea de asesoría en regulaciones sanitarias, dentro de la empresa Protrauma S.A.	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería Comercial

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