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Tipo de material : bachelorThesis
Título : Plan de negocio para la creación de una academia de deportes de raqueta
Autor : Fabara Vaca, Juan Francisco
Tutor : Mármol Jaramillo, Gualberto Renato
Palabras clave : PLANEACIÓN EMPRESARIAL;INSTALACIONES DEPORTIVAS;TENIS;QUITO-ECUADOR
Fecha de publicación : 2017
Editorial : Quito: Universidad de las Américas, 2017
Citación : Fabara Vaca, J. F. (2017). Plan de negocio para la creación de una academia de deportes de raqueta (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocio busca incluir a los no tan populares deportes de raqueta dentro de la industria de los negocios deportivos en el Ecuador, tomando así una nueva forma y un modelo deportivo empresarial nunca antes visto…
Descripción : The present business plan seeks to include the not so popular racket sports into the sports business industry in Ecuador, acquiring in this way, a new shape and a sports business model never seen before. The main purpose is not only focused in the creation of a project that has never been implemented, but also in this creation to be profitable, innovative, technological, pioneering and lasting. In this project, 4 racket sports that are currently played in the country (Tennis, Table Tennis, Squash and Racquetball) will be integrated into one sports center. For the implementation of this project called All Racket Academy, a potential market analysis will be developed in order to work in accordance to it. The main axis of the analysis will be the locals of Northern Quito and the Valleys who like any sports activities, aged 4 – 60, and that belong to the middle, upper-middle and upper class. A qualitative and quantitative investigative analysis on the tastes and preferences of the potential customers will also be developed. The results obtained from this analysis will serve as an essential guide in order to provide the project with a well-organized marketing plan which will have the 7Ps of the Marketing Mix so it can develop differently from the main competitors in the current market. In addition, this business plan will have a philosophical proposal and an organizational structure that goes hand in hand with the development of the marketing plan. The structure will have as its primary goal to train, educate and provide a top-quality service to the sporting community in Quito, offering a way of recreation and promoting a competitive culture for customers of different ages through the practice of various racket sports with state-of-the-art technology and qualified trainers for the customer to have a unique experience. Finally, this project will pursue financial profitability, which after several financial calculations will be reflected under a NVP (net present value) of 54,504.36 dollars and an IRR (internal rate of return) of 25 percent with an estimated projection of 5 years. For this reason, this document will prove that All Racket Academy is a viable project.
URI : http://dspace.udla.edu.ec/handle/33000/6597
Aparece en las colecciones: Ingeniería en Negocios y Marketing Deportivo

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