1. Repositorio Digital Universidad De Las Américas
  2. Facultad de Arquitectura y Diseño
  3. Escuela de Diseño
  4. Licenciatura en Diseño Gráfico e Industrial
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dc.contributor.advisorRivadeneira Cofre, Andrea Patricia-
dc.creatorMejía Gavilanes, Isabel Cristina-
dc.date.accessioned2017-02-21T19:25:37Z-
dc.date.available2017-02-21T19:25:37Z-
dc.date.issued2016-
dc.identifier.citationMejía Gavilanes, I. C. (2016). Propuesta de un sistema de branding, packaging y merchandising visual para la línea de lencería de hogar de la empresa textilera "Industria Piolera Ponte Selva S.A." del Distrito Metropolitano de Quito (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TDGI-2016-28-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/6422-
dc.descriptionThe textile industry in Ecuador has been increasing over the last years due to an implementation of new technology that has created the opportunity to offer innovated textile home products, made of different fibers with an ecological production process. The Industrial Textile Association of Ecuador has been working with companies dedicated to the manufactured of textile products, in order to develop new brands that can help them to reach different markets and to expand their variety of products to satisfy the necessities of consumers Industria Piolera Ponte Selva S.A. is one of the most representative companies in the textile market. Because of their production line, it has become more competitive, not only for the equipment but also for having the production circle completed. However, this company has not developed a brand exclusively for the Home Line. The use of the brand Ponte Selva, is applied to all the products, from ropes to fabric, which is why, it is harder to identify this Home Line from the rest. And the costumers has not realized the importance that this products have in the production circle of the company. As an ongoing project, the idea is to create a system of branding, packaging and visual merchandising, aiming to separate the home line from the rest, so this new brand can gain strength in the textile market. By the application of several strategies of graphic and industrial design, the aspiration is to create a brand that can be identify easily from the rest.en
dc.description.abstractLa industria textil en el Ecuador, ha venido creciendo en los últimos años, debido a la implementación de nuevas tecnologías, que permite ofrecer al mercado, una mayor diversificación de productos de lencería de hogar, con una responsabilidad ecológica, desde la etapa de fabricación hasta la venta al público del producto...es_ES
dc.format.extent290 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2016es_ES
dc.rightsopenAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/es_ES
dc.subjectMERCADOTECNIAes_ES
dc.subjectPUBLICIDADes_ES
dc.subjectDISEÑO GRÁFICOes_ES
dc.subjectINDUSTRIA TEXTILes_ES
dc.subjectROPA INTERIORes_ES
dc.subjectQUITO-ECUADORes_ES
dc.titlePropuesta de un sistema de branding, packaging y merchandising visual para la línea de lencería de hogar de la empresa textilera "Industria Piolera Ponte Selva S.A." del Distrito Metropolitano de Quitoes_ES
dc.typebachelorThesises_ES
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