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http://dspace.udla.edu.ec/handle/33000/6009| Tipo de material : | bachelorThesis |
| Título : | Plan de mejoramiento de Ferrimza para la creación de un Joint Venture |
| Autor : | Gavilanes Pino, Nataly Mishelle Morales Zapata, María Fernanda |
| Tutor : | Ruíz Barrezueta, Juan Carlos |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;SOCIEDADES MERCANTILES;ALIANZAS ESTRATÉGICAS;EMPRESA FERRIMZA |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Gavilanes Pino, N. M.; Morales Zapata, M. F. (2016). Plan de mejoramiento de Ferrimza para la creación de un joint venture (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | La presente investigación tiene como objetivo realizar un plan de mejoramiento para la empresa FERRIMZA y analizar la viabilidad en la creación de un Joint Venture... |
| Descripción : | The objective of this research aims to make an improvement plan for the company and analyze the feasibility of FERRIMZA in the creation of a Joint Venture. The purpose of this strategic alliance is to create a competitive advantage by completing the portfolio of products, as FERRIMZA is dedicated to the commercialization of electrical materials of construction and the “Company B” is MACONS specializes in marketing tools, stone materials, machinery and accessories, sanitary, structural and general hardware. Both companies belonging to the same industry maintain their autonomy. In the first chapter the objectives that come to play in this work will be presented. In the second chapter will be made an analysis where external factors will be assessed by the PEST and PORTER tools in the construction industry and the internal factors of the company FERRIMZA. This will examine the current situation of the organization its main opportunities, threats, strengths and weaknesses. From the results of the situational analysis the chapter three will be performed, which is the proposal to improve FERRIMZA. This plan will be to formulate administrative, financial and marketing strategies. In each strategy will seek to specify the type of financing it will be used and the control mechanisms that will allow the evaluation of the proposed improvement plan. The definition of these policies and objectives are directed to be completed within five years. |
| URI : | http://dspace.udla.edu.ec/handle/33000/6009 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2016-75.pdf | 1,36 MB | Adobe PDF |  Visualizar/Abrir |
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