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dc.contributor.advisorBustos Burbano, Luis Fernando-
dc.creatorEscobar Maridueña, Daniel René-
dc.date.accessioned2016-11-11T17:56:39Z-
dc.date.available2016-11-11T17:56:39Z-
dc.date.issued2016-
dc.identifier.citationEscobar Maridueña, D. R. (2016). Plan de negocios para la creación de un restaurante familiar para diabéticos (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI-2016-133-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/5950-
dc.descriptionThis document develops a business plan for the establishment of a family restaurant for diabetics, using healthy food. The reason for this restaurant to establish is that there are 84.000 people in Quito who suffer of diabetes, those are in the need of maintaining a healthy lifestyle through a healthy and balanced diet that will allow them to control glucose levels but here is a limited market regarding healthy eating. To achieve a proper design of this business plan some factors were considered. First of all, the situation of the food sector in the country is analyzed; then the client is studied to learn how the healthy food market in particular for those with diabetes seeking for a healthy balance is structured. Later on, after having the results of these studies a strategical plan is designed to introduce and establish this business that has a fresh and fun concept that intends to share with people that healthy food can be delicious and that people deserve to feed themselves normally and caring for their health. That is why the name delicious and healthy was chosen with the slogan eat healthy; eat delicious which show that the essence of the company is to provide delicious food that adjusts to nutritional and medical requirements. Furthermore, the technical model is designed, legal and operational parameters are established for the venture, always focusing on quality and constant upgrade. Finally, financial feasibility of the business plan is determined, evaluating the flow of the project and of the investor through financial feasibility indicators. It is expected for this idea to be performed so that the investigation will go beyond theory to actual practice, contributing to improve the lives of people with diabetes and to general job opportunitiesen
dc.description.abstractEste documento contiene el plan de negocios para la creación de un restaurante familiar para diabéticos con productos saludables, su justificación se da por cuanto en la ciudad de Quito existe 84.000 personas diabéticas que requieren mantener una alimentación saludable y balanceada para controlar su nivel de glucosa, pero existe una oferta muy limitada en lo que referente a comida sana...es_ES
dc.format.extent32 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2016es_ES
dc.subjectPLANEACIÓN EMPRESARIALes_ES
dc.subjectESTABLECIMIENTOS DE COMIDAes_ES
dc.subjectRESTAURANTEes_ES
dc.subjectCOCINA SALUDABLEes_ES
dc.subjectDIABETESes_ES
dc.titlePlan de negocios para la creación de un restaurante familiar para diabéticoses_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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