Plan de negocio para la creación de una empresa que brinda un servicio publicitario en torres de lockers para carga de celulares, en espacios públicos de la ciudad de Quito

López Ochoa, Gabriela Carolina

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Pinto Hernández, Daniela Elizabeth	-
dc.creator	López Ochoa, Gabriela Carolina	-
dc.date.accessioned	2016-11-01T19:08:43Z	-
dc.date.available	2016-11-01T19:08:43Z	-
dc.date.issued	2016	-
dc.identifier.citation	López Ochoa, G. C. (2016). Plan de negocio para la creación de una empresa que brinda un servicio publicitario en torres de lockers para carga de celulares, en espacios públicos de la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TINI-2016-115	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/5829	-
dc.description	All the changes that the world has perceived in recent years made to innovation as the key to undertake any type of business. Advertising is not far behind from it, which is why, taking into account economic, social and technological political opportunities and the analysis of industry environment, we have proposed to establish a company that provides advertising services with a non-traditional advertising using lockers to charge cell phones in a secure way that will be located in public spaces in the city of Quito. The type of advertising that will be used is a non-traditional advertising or Below the Line (BTL), this type of advertising is not a mass communication system, instead, is focused to send a message on a specific segment of consumers in a creative and innovative way. The company, PublicEnergy, will offer its services to companies inside the food and drinks market. We will advertise their brands on lockers for charging cell phones. The advertising of the lockers will use guerrilla marketing is a type of marketing that relies on a non-traditional advertising. The lockers will be located in buildings or spaces where PublicEnergy maintains partnerships for a free installation with its owners in exchange of a benefit win – win. We have included places like hospitals, shopping centers, airports, supermarkets, universities, restaurants. These places were chosen because there is an average of minimum half hour where people spend their time on them.	en
dc.description.abstract	Los rápidos cambios que ha percibido el mundo, durante los últimos años, hacen que la innovación sea clave para emprender cualquier tipo de negocio...	es_ES
dc.format.extent	28 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2016	es_ES
dc.subject	PLANEACIÓN EMPRESARIAL	es_ES
dc.subject	PRESTACIÓN DE SERVICIOS	es_ES
dc.subject	PUBLICIDAD IMPRESA	es_ES
dc.subject	QUITO-ECUADOR	es_ES
dc.title	Plan de negocio para la creación de una empresa que brinda un servicio publicitario en torres de lockers para carga de celulares, en espacios públicos de la ciudad de Quito	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería en Negocios Internacionales

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