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http://dspace.udla.edu.ec/handle/33000/5829| Tipo de material : | bachelorThesis |
| Título : | Plan de negocio para la creación de una empresa que brinda un servicio publicitario en torres de lockers para carga de celulares, en espacios públicos de la ciudad de Quito |
| Autor : | López Ochoa, Gabriela Carolina |
| Tutor : | Pinto Hernández, Daniela Elizabeth |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;PRESTACIÓN DE SERVICIOS;PUBLICIDAD IMPRESA;QUITO-ECUADOR |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | López Ochoa, G. C. (2016). Plan de negocio para la creación de una empresa que brinda un servicio publicitario en torres de lockers para carga de celulares, en espacios públicos de la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Los rápidos cambios que ha percibido el mundo, durante los últimos años, hacen que la innovación sea clave para emprender cualquier tipo de negocio... |
| Descripción : | All the changes that the world has perceived in recent years made to innovation as the key to undertake any type of business. Advertising is not far behind from it, which is why, taking into account economic, social and technological political opportunities and the analysis of industry environment, we have proposed to establish a company that provides advertising services with a non-traditional advertising using lockers to charge cell phones in a secure way that will be located in public spaces in the city of Quito. The type of advertising that will be used is a non-traditional advertising or Below the Line (BTL), this type of advertising is not a mass communication system, instead, is focused to send a message on a specific segment of consumers in a creative and innovative way. The company, PublicEnergy, will offer its services to companies inside the food and drinks market. We will advertise their brands on lockers for charging cell phones. The advertising of the lockers will use guerrilla marketing is a type of marketing that relies on a non-traditional advertising. The lockers will be located in buildings or spaces where PublicEnergy maintains partnerships for a free installation with its owners in exchange of a benefit win – win. We have included places like hospitals, shopping centers, airports, supermarkets, universities, restaurants. These places were chosen because there is an average of minimum half hour where people spend their time on them. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5829 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-115.pdf | 1,11 MB | Adobe PDF |  Visualizar/Abrir |
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