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http://dspace.udla.edu.ec/handle/33000/5721| Tipo de material : | bachelorThesis |
| Título : | Plan de mejoramiento de la empresa de comercialización de harinas y cereales "Mascorona" ubicada en la ciudad de Ambato |
| Autor : | Galarza Añazco, José Esteban |
| Tutor : | Pinto Hernández, Daniela Elizabeth |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;GESTIÓN DE LA PRODUCCIÓN;INDUSTRIA ALIMENTARIA;HARINA;AMBATO-ECUADOR |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016. |
| Citación : | Galarza Añazco, J. E. (2016). Plan de mejoramiento de la empresa de comercialización de harinas y cereales "Mascorona" ubicada en la ciudad de Ambato (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Este trabajo busca incrementar las ventas y la rentabilidad de la empresa ambateña MASCORONA, nacida en 1966 y dedicada al acopio, tratamiento y comercialización al por mayor de granos secos, a través de un plan de mejoramiento que el autor propone luego de realizar un análisis de su entorno tanto externo como interno... |
| Descripción : | This paper seeks to increase sales and profitability of Ambato company MASCORONA, born in 1966 and dedicated to the collection, processing and marketing wholesale of dry beans, through an improvement plan proposed by the author after an analysis of its both external and internal environment. As for the external environment (Industry, Economy, Politics, Technology), this analysis shows that the industry faces situations of political origin that are not favorable to it as the position that the country has regarding trade agreements and the appreciation of the dollar against Colombian Peso and the Peruvian Sol. Also, social considerations have been analyzed as the Ecuadorian gastronomic idiosyncrasies and its migratory movement: In the present study it was made an analysis of Porters five forces to determine the location of the industry. Finally, examination of the internal aspects of MASCORONA while confirming the hypothesis that it has been empirically managed, reflects that major changes in both its philosophy and organizational structure and its production and operations are needed. The processes on which the company relies for production reveal a bottleneck located in the chosen which prevents inter process a steady stream; in this regard, the plan proposes the implementation of a chosen band which will allow homogenize production in each process and thus will reduce the spent in labor in 40% and will reach production. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5721 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-111.pdf | 1,12 MB | Adobe PDF |  Visualizar/Abrir |
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