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http://dspace.udla.edu.ec/handle/33000/5699Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Valladares Terán, Carlos David | - |
| dc.creator | Aguilar Burbano de Lara, Mateo Francisco | - |
| dc.date.accessioned | 2016-10-21T20:38:31Z | - |
| dc.date.available | 2016-10-21T20:38:31Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.citation | Aguilar Burbano de Lara, M. F. (2016). Producción y comercialización de muebles armables para el hogar, centros educativos y oficinas en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TIC-2016-63 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/5699 | - |
| dc.description | In recent years the consumption of furniture and household items has been increasing. The business plan proposes to create a production and marketing company for RTA furniture analyzing the financial feasibility, operations and ideal target market for the product. To meet these objectives, various research methods were used which included interviews with experts, surveys, focus groups and in-depth investigation. The research revealed that the consumption of domestic products has increased due to the amount of taxes and tariffs that currently exist in the country. There are also new trends at global and national levels aimed mainly towards the use of technology and online shopping. The target market is men and women from Quito aged between 25 and 44, especially from low and high income brackets. The strategy for product sales is focused on penetrating the market through low prices initially. The main distribution channels will be an exclusive customized store and internet sales through the company website using the approach of more for less. The main tool for communication and advertising will be social networking. The investment required for the project is $ 42,275.00 an amount that will be capitalized 50-50 between personal capital contribution and a bank loan. Along with a financial evaluation of NPV $175.971,82 and IRR 68% which was obtained. It is expected that it will take about three years to break even. | en |
| dc.description.abstract | En los últimos años el consumo de muebles y artículos para el hogar ha ido en aumento. El plan de negocio propone la creación de una empresa productora y comercializadora de muebles RTA, analizando la factibilidad financiera, operacional y el mercado objetivo ideal para el producto… | es_ES |
| dc.format.extent | 50 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2016 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | INVESTIGACIÓN DE MERCADOS | es_ES |
| dc.subject | PRODUCCIÓN INDUSTRIAL | es_ES |
| dc.subject | INDUSTRIA MANUFACTURERA | es_ES |
| dc.subject | MUEBLES | es_ES |
| dc.title | Producción y comercialización de muebles armables para el hogar, centros educativos y oficinas en la ciudad de Quito | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería Comercial | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2016-63.pdf | 999,36 kB | Adobe PDF |  Visualizar/Abrir |
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