Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/5699
Tipo de material : bachelorThesis
Título : Producción y comercialización de muebles armables para el hogar, centros educativos y oficinas en la ciudad de Quito
Autor : Aguilar Burbano de Lara, Mateo Francisco
Tutor : Valladares Terán, Carlos David
Palabras clave : INVESTIGACIÓN DE MERCADOS;PRODUCCIÓN INDUSTRIAL;INDUSTRIA MANUFACTURERA;MUEBLES
Fecha de publicación : 2016
Editorial : Quito: Universidad de las Américas, 2016
Citación : Aguilar Burbano de Lara, M. F. (2016). Producción y comercialización de muebles armables para el hogar, centros educativos y oficinas en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : En los últimos años el consumo de muebles y artículos para el hogar ha ido en aumento. El plan de negocio propone la creación de una empresa productora y comercializadora de muebles RTA, analizando la factibilidad financiera, operacional y el mercado objetivo ideal para el producto…
Descripción : In recent years the consumption of furniture and household items has been increasing. The business plan proposes to create a production and marketing company for RTA furniture analyzing the financial feasibility, operations and ideal target market for the product. To meet these objectives, various research methods were used which included interviews with experts, surveys, focus groups and in-depth investigation. The research revealed that the consumption of domestic products has increased due to the amount of taxes and tariffs that currently exist in the country. There are also new trends at global and national levels aimed mainly towards the use of technology and online shopping. The target market is men and women from Quito aged between 25 and 44, especially from low and high income brackets. The strategy for product sales is focused on penetrating the market through low prices initially. The main distribution channels will be an exclusive customized store and internet sales through the company website using the approach of more for less. The main tool for communication and advertising will be social networking. The investment required for the project is $ 42,275.00 an amount that will be capitalized 50-50 between personal capital contribution and a bank loan. Along with a financial evaluation of NPV $175.971,82 and IRR 68% which was obtained. It is expected that it will take about three years to break even.
URI : http://dspace.udla.edu.ec/handle/33000/5699
Aparece en las colecciones: Ingeniería Comercial

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