Plan de mejoramiento de la textilera Merac Cia. Ltda.

Larrea Criollo, Diego Andrés

Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/5674

Registro completo de metadatos

Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Gómez de la Torre Reyes, Oswaldo Fernando	-
dc.creator	Larrea Criollo, Diego Andrés	-
dc.date.accessioned	2016-10-19T20:43:29Z	-
dc.date.available	2016-10-19T20:43:29Z	-
dc.date.issued	2016	-
dc.identifier.citation	Larrea Criollo, Diego Andrés (2016). Plan de mejoramiento de la textilera Merac Cia. Ltda. Facultad de Ciencias Económicas y Administrativas. UDLA. Quito. 61 p.	es_ES
dc.identifier.other	UDLA-EC-TIC-2016-57	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/5674	-
dc.description	The current demand of clothing made in Ecuador has increased significantly in recent years due to factors such as: high quality garments at low prices, constantly changing fashion trends linked to global supply and government regulations that benefit local investors. Due to these factors, Merac decided to venture into the textile market in the city of Quito. However, within the passing of the years there have identified some shortcomings and areas of possible improvement. Therefore, this dissertation seeks a way to improves profitability, strategic positioning and restructuring of the main areas of the company Merac. The external analysis found a growing trend of textile consumption of local production because of laws that drive entrepreneurship, support small companies as well as political and economic factors that have directly benefited the industry. The internal analysis of the company and its functional areas identified weaknesses in: planning, delineation of functions and excessive costs of sales and expenses resulting in a significant decrease in net income of the company. Furthermore, the current dissertation shows the following area of possible improvement: a) administrative: employee training, establishment of a strategic plan and relocation of the company; b) production: through the implementation of a time and motion study that would reduce costs and eliminate bottlenecks; c) Marketing and sales: by implementing a catalog shopping, showroom, advertising campaign and market research; d) Accounting and financial: by purchasing an accounting software. The total investment for improvement plan which involves a total investment of $ 63,640 which will be covered by 63% through direct financial credit and the remaining 37% through own funding. The possible scenario to implement improvements presented positive results for indicators IRR 44.31% and NPV 79138 whereby a payback period of 2 years, 4 months and 13 days standby; showing financial viability for the project.	en
dc.description.abstract	La demanda en el Ecuador por prendas textiles de elaboración nacional ha aumentado de manera significativa en los últimos años debido a factores como: prendas de alta calidad a bajo precio, cambios constantes en tendencias de moda ligadas a oferta mundial y regulaciones gubernamentales que incentivan la producción nacional...	es_ES
dc.format.extent	61 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2016	es_ES
dc.rights	openAccess	es_ES
dc.subject	PLANIFICACIÓN EMPRESARIAL	es_ES
dc.subject	ADMINISTRACIÓN DE EMPRESAS	es_ES
dc.subject	INDUSTRIA TEXTIL	es_ES
dc.subject	CONTROL DE CALIDAD	es_ES
dc.subject	EMPRESA MERAC	es_ES
dc.subject	QUITO-ECUADOR	es_ES
dc.title	Plan de mejoramiento de la textilera Merac Cia. Ltda.	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Ingeniería Comercial

Ficheros en este ítem:

Fichero	Descripción	Tamaño	Formato
UDLA-EC-TIC-2016-57.pdf		2,23 MB	Adobe PDF	Visualizar/Abrir

Mostrar el registro sencillo del ítem