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http://dspace.udla.edu.ec/handle/33000/5659| Tipo de material : | bachelorThesis |
| Título : | La construcción de identidad nacional a través de la marca país “Ecuador Ama la Vida” |
| Autor : | Flores Salazar, Joselyn Fernanda |
| Tutor : | Nogales Gonzáles, Nelson Germán |
| Palabras clave : | IDENTIDAD NACIONAL;IDENTIDAD CULTURAL;NACIONALISMO CULTURAL;MARCA ECUADOR AMA LA VIDA |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Flores Salazar, J. F. (2016). La construcción de identidad nacional a través de la marca país "Ecuador ama la vida". (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El término nación, así como nacionalismo han supuesto complejas definiciones desde su aparición en el siglo XVIII, no obstante, muchos países se han autodeterminado y han sido reconocidos como naciones, mientras que la construcción nacional sigue siendo considerada como ejercicio legítimo... |
| Descripción : | The term nation and nationalism have involved complex definitions since its inception in the eighteenth century, however, many countries are recognized as nations while nation building is still considered as a legitimate exercise of the States- nation nowadays. Specifically, Ecuador was born as a nation in 1830 although its construction reflects an incomplete and unfinished process where territorial divisions, political and institutional instability, and the lack of national identity stand. In the presidential elections of 2006, the presidential candidate, Rafael Correa Delgado, in consideration of the national reality presented his candidature with the slogan "Volver a tener Patria" under the national project "Revolución Ciudadana". From this, since 2007 a strong nation-building process has begun based on discourse, social engineering strategies and the construction of cultural artifacts that contribute to the building of a new nation. Within those strategies highlights the creation of the country brand “Ecuador Love Life”. Country Brand strategy is much more than a good graphic design, in its construction the identity of a country is a substantial part of it. Because of this, this academic essay will seek to answer the following research question: How national identity is constructed from the Country Brand “Ecuador Love Life” in the social transformation and national-building process of “Revolución Ciudadana”? In this context, the methodology was the diversity of theories (primary and secondary sources) to verify the information and the used of interviews and surveys to assess the perceptions of the brand externally and internal. On the other hand, an exploratory-descriptive research type was also performed. In conclusion, the Ecuador brand has built a strong national identity, conscious, diverse and recognized in the world today through cultural artifacts that make possible a new imaginary nation. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5659 |
| Aparece en las colecciones: | Licenciatura en Ciencias Políticas y Relaciones Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TLCP-2016-10.pdf | 2,06 MB | Adobe PDF |  Visualizar/Abrir |
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