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http://dspace.udla.edu.ec/handle/33000/5601Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Egas Paredes, Gioconda Gabriela | - |
| dc.creator | Cotilla Correa, David | - |
| dc.date.accessioned | 2016-09-27T23:40:23Z | - |
| dc.date.available | 2016-09-27T23:40:23Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.citation | Cotilla Correa, D. (2012). Propuesta de un plan de comunicación corporativa para mejorar la imagen de XEROX del Ecuador y posicionar el nuevo logo en la mente de clientes y usuarios (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TCC-2012-50 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/5601 | - |
| dc.description | Xerox Ecuador is an organization which is part of the American multinational Xerox Corporation, which is the world is largest supplier of toner photocopiers and its accessories. Its headquarters are in Stanford, Connecticut. And their markets include office environments, large and small, commercial printing clients and production companies, graphic arts and creative services, public sector operations, and industries such as health, education and financial services. Xerox Ecuador is a company with 45 years of experience in the country, over the years as gained acceptance in the market and is recognized as the affiliate in Latin America with the highest recognition sales. In 2008, Xerox made a total makeover with the launch of new services and products, this change had an impact as the lack of recognition by the public as their previous logo was very popular and their most famous products were photocopiers. For the design of the communication plan, related investigation was performed in which data was obtained prove that the public of the city of Quito, ignores important aspects of the company as its new logo, new products, services and benefits. Moreover Xerox Ecuador does not have a communications department or a corporate communicator, so the purpose of the communication plan is to improve these aspects using corporate communication and corporate image strategies in order to achieve the company is desired image. To carry out the communication plan is needed the collection of the information theory, which will be covered in later chapters, to help the understanding of the image and how corporate communication strategies trough corporate image can change negatives into positives and thereby solve the problems found in research. With this background a communication plan was developed, that meets the needs of the company, with this plan Xerox Ecuador will enhance its image, and meet other objectives. | en |
| dc.description.abstract | Xerox del Ecuador es una empresa perteneciente a la cadena mundial Xerox Corporation, que es el proveedor más grande del mundo de fotocopiadoras de tóner tinta seca y sus accesorios. Su cuartel general está en Stamford, Connecticut… | es_ES |
| dc.format.extent | 148 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2012 | es_ES |
| dc.rights | openAccess | - |
| dc.subject | COMUNICACIÓN CORPORATIVA | es_ES |
| dc.subject | IDENTIDAD CORPORATIVA | es_ES |
| dc.subject | XEROX ECUADOR | es_ES |
| dc.title | Propuesta de un plan de comunicación corporativa para mejorar la imagen de XEROX del Ecuador y posicionar el nuevo logo en la mente de clientes y usuarios | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Comunicación Corporativa | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TCC-2012-50.pdf | 2,81 MB | Adobe PDF |  Visualizar/Abrir |
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