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http://dspace.udla.edu.ec/handle/33000/5597| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la producción y comercialización de yogurt con base en chía y frutas, en la ciudad de Quito |
| Autor : | Ojeda Zurita, Katiusca Lucía |
| Tutor : | Cortez Granda, Edmundo Francisco |
| Palabras clave : | PLANEACIÓN EMPRESARIAL;INDUSTRIA ALIMENTARIA;LÁCTEOS;QUITO-ECUADOR |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Ojeda Zurita, K. L. (2016). Plan de negocios para la producción y comercialización de yogurt con base en chía y frutas, en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios buscar determinar la viabilidad de la creación de una empresa de producción y comercialización de yogurt con base en chía y mermelada frutas, en la ciudad de Quito... |
| Descripción : | This business plan seeks to determinate the feasibility of creating a production company and marketing of yogurt-based in chia and jelly fruits, in Quitos city. The MCK S.A. Company will commercialize ChíaMix product, which contains natural yogurt, chia seeds and blackberry, strawberries and peaches jelly. Chia is also known as Salvia Hispánica; value added product with high nutritional value, natural source of Omega 3, fiber and proteins. This business idea was born as a healthy and nutritious alternative in front of others snacks for breakfast available on the market. The product will be offered to people concerned about their health and nutrition, aged between 19 and 64 years old, with a high, medium-high and medium socioeconomic status, living in the north of Quitos city. According to the survey results, there is an 82% purchase option. The business develops in manufacture industry and in the sub-industry of dairy processing. The product will be commercialized in a 180 grams presentation at a price of USD 1.14; the product price was set according to costs, taking by reference the prices to the competition and results of the surveys. During the first year it pretends to obtain a 2% of market share, which means 157,920 units, getting a USD 180 502.74 of income. The 39% of the initial investment business will be capital of both shareholders and the remaining 61% will be financed by a loan from the Corporación Financiera Nacional. In the financial evaluation can be seen that the internal rate of return is higher than the discount rate, thus determined to be a viable business. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5597 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-90.pdf | 1,23 MB | Adobe PDF |  Visualizar/Abrir |
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