Estrategias de difusión para acciones de la responsabilidad ambiental como diferenciador de las organizaciones. Caso: Aseguradora del Sur

Cobo Callejas, Luisa Fernanda

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Campo DC	Valor	Lengua/Idioma
dc.contributor.advisor	Apolo Buenaño, Diego Eduardo	-
dc.creator	Cobo Callejas, Luisa Fernanda	-
dc.date.accessioned	2016-09-03T01:23:09Z	-
dc.date.available	2016-09-03T01:23:09Z	-
dc.date.issued	2016	-
dc.identifier.citation	Cobo Callejas, L. F. (2016). Estrategias de difusión para acciones de la responsabilidad ambiental como diferenciador de las organizaciones. Caso: Aseguradora del Sur (Tesis de pregrado). Universidad de las Américas, Quito.	es_ES
dc.identifier.other	UDLA-EC-TCC-2016-39	-
dc.identifier.uri	http://dspace.udla.edu.ec/handle/33000/5509	-
dc.description	Environmental responsibility is raging within society and imposes an interest in the entire population because of concerns about global warming. This book addresses this issue with the Aseguradora del Sur, highlighting that when the environmental actions developed by the company are properly communicated, an important differentiator is generated in the competitive market of the insurance field. The research was able to identify that the company does not communicate the ESR (environmental social responsibility) actions that it develops. This data was obtained thanks to a quantitative and qualitative study utilizing surveys, interviews and observation sheets to analyze the perception of key stakeholders, which, according to the model proposed by Farré (2012), are employees, customers, suppliers and competitors. They reported that it would be imperative to be aware and participate in these ESR actions. Therefore, a proposal called "Commitment to Asegsur" was introduced, seeking to take advantage of the environmental projects that are carried out to create a better image, strengthen ties with those involved, and especially to distinguish the company by giving it a competitive advantage over the rest. This is an essential study, not only to generate this environmental issues differentiator, but also to understand that proper communication can generate significant results in different areas of the organizations.	en
dc.description.abstract	La Responsabilidad Ambiental está en pleno auge dentro de la sociedad e impone un interés en toda la población por la preocupación del calentamiento global…	es_ES
dc.format.extent	126 p.	es_ES
dc.language.iso	spa	es_ES
dc.publisher	Quito: Universidad de las Américas, 2016	es_ES
dc.subject	STAKEHOLDERS	es_ES
dc.subject	COMUNICACIÓN INTERNA	es_ES
dc.subject	COMUNICACIÓN EXTERNA	es_ES
dc.title	Estrategias de difusión para acciones de la responsabilidad ambiental como diferenciador de las organizaciones. Caso: Aseguradora del Sur	es_ES
dc.type	bachelorThesis	es_ES
Aparece en las colecciones:	Licenciatura en Comunicación Corporativa

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