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Tipo de material : bachelorThesis
Título : Cultura corporativa: una estrategia para el fortalecimiento de la identidad de los públicos objetivos del "Colegio bilingüe Séneca"
Autor : Proaño Hernández, María Verónica
Tutor : Zurita Maldonado, Grace Susana
Palabras clave : COMUNICACIÓN CORPORATIVA;INNOVACIÓN;MADERARTE DESIGN
Fecha de publicación : 2016
Editorial : Quito: Universidad de las Américas, 2016
Citación : Proaño Hernández, M. V. (2016). Cultura corporativa: una estrategia para el fortalecimiento de la identidad de los públicos objetivos del "Colegio bilingüe Séneca" (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El estudio parte del interés de los dirigentes del colegio “Séneca” por lograr que sus integrantes tengan una formación integradora/inclusiva, estén conscientes de esto y se sientan parte de su ideología humanista...
Descripción : This study starts in the need of the owners of "Seneca" school of getting its members have an integrative - inclusive education. At the same time, they wanted people to be part of his humanist and ideological vision. This research is based on "Cognitive Systematic Communication" theories, which focus on the target audience to obtain uniform and valid reactions. This will help this guide research to achieve strategies that effectively strengthen identity and sense of belonging. All arguments of this investigation are supported by expert authors in corporate communication, corporate culture, identity, work environment, image and sense of belonging. These theories are condensed in the theoretical framework, which helped us identify the categories of research for the development of methodology. Finally, this leads us to propose a plan to define educational culture, in order to strengthen the identity of the "Seneca" public. To get to the current status of all the factors that influence the achievement of this goal, we conducted a communicational audit, with multimodal focusing, using public surveys and interviews with group leaders, chosen by trial. The results demonstrate that the school needs to innovate the way they communicate and commit the authorities in order to align their strategies and meet their objectives.
URI : http://dspace.udla.edu.ec/handle/33000/5321
Aparece en las colecciones: Licenciatura en Comunicación Corporativa

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