Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/5298| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la implementación de un complejo de fútbol playa en la ciudad de Quito |
| Autor : | Romero Becerra, Hugo Andrés |
| Tutor : | Terán Terán, Marcelo Fernando |
| Palabras clave : | INVESTIGACIÓN DE MERCADOS;PLANIFICACIÓN ESTRATÉGICA |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Romero Becerra, H. A. (2016). Plan de negocios para la implementación de un complejo de fútbol playa en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | En los últimos años la actividad física y el deporte en el país, en especial en la ciudad de Quito han tenido un incremento sustancial y la práctica del fútbol ha sido una de las más populares en la ciudad, por lo que la creación de espacios para la práctica de este deporte se han multiplicado llegando a ser negocios rentables que logran satisfacer las necesidades de los clientes... |
| Descripción : | In recent years, physical activity and sport in the country, especially in the city of Quito have had a substantial increase, and practice of football has been one of the most popular in the city, so creating spaces for the practice of this sport have multiplied becoming a profitable business that fail to meet the needs of customers. Beach Soccer UIO is created from the idea of providing the opportunity to practice the most popular sport in the country in a new way, novel and provide customer satisfaction physical activity, complemented by a beach atmosphere for the client to live a unique experience. Beach Soccer UIO is a sports center that offers the opportunity to practice beach soccer in the city of Quito to people aged 10 to 49 who are willing to physical activity and fun. The competitive advantage of the business is playing football on beach sand, the thematic environment where customers live a unique experience. And having such a competitive advantage overall marketing strategy to be applied is that of differentiation and positioning strategy is based on the characteristics of the services provided as recording matches for our customers in high definition. Centers of football on synthetic turf have an average price of $ 70 per hour rental, therefore because beach soccer is not positioned in the city of Quito strategy entry price will be the penetration since the cost hourly rental will be $ 50. The team raised work for the operation of Beach Soccer UIO consists of a general manager, coordinator of marketing and advertising, audiovisual producer, coordinator and assistant athletic fields and rentals. The initial investment for the business is $ 126,201, which is composed of working capital items, furniture and fixtures, computer equipment, implementation of the court, pre operational services. The structure of this value is 60 percent bank loan at an interest rate of 11,77 percent and 40 percent of equity investor. After the analysis of financial statements made it was determined that the NPV is 15,873 and IRR of 18,33 percent determining the profitability of the business. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5298 |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2016-16.pdf | 1,46 MB | Adobe PDF |  Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.