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dc.contributor.advisorMorán Ramón, Eduardo Enrique-
dc.creatorCarchi Ramos, Catherine Fernanda-
dc.date.accessioned2016-07-19T14:47:27Z-
dc.date.available2016-07-19T14:47:27Z-
dc.date.issued2016-
dc.identifier.citationCarchi Ramos, C. F. (2016). Plan de negocios para diseñar, confeccionar y comercializar carteras y mochilas con textil reciclado, en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TINI-2016-76-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/5292-
dc.descriptionLately, in the fashion industry is trending the merchandising of products for women that allow them taking their stuff in a comfortable way. Women often look for modern designs and they prefer to use things made of materials that wont harm the environment. In Quito, women who belong to a med or high socioeconomic status usually prefer buying handbags and backpacks at convenient prices. Considering the now-a-days fashion trends, a new opportunity business appears: to create a company that designs, produces and merchandises purses and backpacks made of recycled materials. Ecobags company, will produce these kind of accessories using Ecuadorian raw materials as jean fabric, buttons and threads. There will be two different sizes for bags y one for backpacks, and design will be depend on customer preferences. The main factor that differentiates Ecobags from other companies is that it gives the costumers the option of choosing a specific, design it according to their preferences, so for that the product will be modern and unique, satisfying their need to carry their personal objects. The products will be sold between USD 15 and 30. They will be sold in a shop in the North of Quito, which must be a very crowded by women who are part of our market segment. The promotion of products will be made for mailing, social networks, and printed materials, and also on special days we will make promotional campaigns that encourage the purchase of products made. To make these products is necessary one sewing and one sewing machine, additional the supplies needed. It is estimated that every day 17 backpacks and purses are produced and 340 units per month. Taking into consideration all items that must be met to start the business, the initial investment is USD 17,005.00. The expected financing will be 50%, equivalent to USD 8,502.50. The development of the financial plan demonstrates the feasibility of the project in which a net present value (NPV) of USD 2,218.12 and an internal rate of return (IRR) of 34.06% is evident.en
dc.description.abstractEn la industria de la moda textil, se encuentra en auge la comercialización de productos femeninos que permitan transportar objetos personales con mayor comodidad, con diseños vanguardistas, y materiales amigables con el ambiente…es_ES
dc.format.extent60 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2016es_ES
dc.rightsopenAccesses_ES
dc.subjectPRODUCCIÓN INDUSTRIALes_ES
dc.subjectPRODUCTOS RECICLADOSes_ES
dc.subjectACCESORIOS PERSONALESes_ES
dc.subjectQUITO-ECUADORes_ES
dc.titlePlan de negocios para diseñar, confeccionar y comercializar carteras y mochilas con textil reciclado, en la ciudad de Quitoes_ES
dc.typebachelorThesises_ES
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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