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http://dspace.udla.edu.ec/handle/33000/5275| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa que comercialice servicios turísticos para jóvenes, principalmente de Latinoamérica, en la ciudad de Quito |
| Autor : | Báez Cepeda, Alex Xavier Maldonado Nieto, David Andrés |
| Tutor : | Salado Godos, María de Lourdes |
| Palabras clave : | INDUSTRIA TURÍSTICA;EMPRESAS TURÍSTICAS;SERVICIOS TURÍSTICOS;QUITO-ECUADOR |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Báez Cepeda, A. X.; Maldonado Nieto, D. A. (2016). Plan de negocios para la creación de una empresa que comercialice servicios turísticos para jóvenes, principalmente de Latinoamérica, en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios tiene como objetivo primordial determinar la viabilidad técnica y financiera de la creación de una empresa que comercialice paquetes turísticos personalizados para jóvenes, principalmente extranjeros, en la ciudad de Quito... |
| Descripción : | This business plan aims primarily to determine the technical and financial feasibility of creating a company that commercializes tourism services for young people, mainly foreigners, in the city of Quito. Through a qualitative and quantitative research, series of results were able to be obtained and these determined the strategies to follow for each work area, as well as the extent and cost of each. The tourism industry in Ecuador is growing and according to official government reports it is planned to be one of the main components of GDP by 2020. Once the business opportunity was identified, it was determined that about this industry we have two high forces of Porter, two low and one in middle range. Qualitative research experts confirmed that there is indeed a market niche that is dissatisfied, which is youth people, and they gave a general idea of how the company should be handled on policies and strategies to attack this segment. On the other hand, the quantitative investigation found that a large percentage of potential clients would like to purchase these services, visit the proposed locations and do different activities. The marketing mix, strategies and financial model developed for this project were conducted based on current trends in the market and therefore in the niche market that we want to pursue. Also, the channel to reach the consumer will be the technological platforms through which purchases and reservations will be made in addition to the respective promotion to achieve the annual and monthly goals. The feasibility and benefit obtained from this business can be checked with the rate of return. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5275 |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-71.pdf | 1,23 MB | Adobe PDF |  Visualizar/Abrir |
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