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Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de una empresa de parapente sin motor en la ciudad de Quito
Autor : Flores Valencia, Diego Alejandro
Tutor : Varea Calero, Alfredo David
Palabras clave : CREACIÓN DE EMPRESAS;PARAPENTE;DEPORTE AÉREO
Fecha de publicación : 2016
Editorial : Quito: Universidad de las Américas, 2016
Citación : Flores Valencia, D. A. (2016). Plan de negocios para la creación de una empresa de parapente sin motor en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El presente plan de negocios, busca crear una empresa de deportes aéreos sin motor en la ciudad de Quito, específicamente de parapente…
Descripción : The current business plan, tries to create an air sports company without motor on Quito city, specifically paragliding. In order to identify the feasibility of the implementation of this business, it all began with the industrial analysis economic, political, social and technological external environments and Porter 5 forces, all of them focused on the industry. Then, it was made an client analysis where, through qualitative and quantitative research, market segment and needs were defined, determining an existing business opportunity about creating a company that gives a service paragliding without motor on Quito. With the business opportunity, environment and customer analysis determined, it was defined the marketing plan with strategies based on them, which is reflected on product, price, place and promotion strategies. With that, it was developed the business philosophical purpose and organizational structure, analyzing the different processes and necessary employee to company operations. Financial analysis was done to five years, in three different scenarios expected, pessimistic and optimistic and with and without leverage; through making different states and flows, as business valuation and financial ratios, it was determined that create a company that offers services paragliding in Quito is financially profitable. Finally, with all analysis and studies made about the project both as a business, as well as the financial side, it is concluded that the project is feasible and profitable to do it in Quito.
URI : http://dspace.udla.edu.ec/handle/33000/5248
Aparece en las colecciones: Ingeniería en Negocios y Marketing Deportivo

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