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http://dspace.udla.edu.ec/handle/33000/5233| Tipo de material : | bachelorThesis |
| Título : | Gestión por procesos, una mirada desde la comunicación corporativa. Caso: Quicentro shopping. |
| Autor : | Pareja Bustos, Bianca Antonella |
| Tutor : | González Pastrano, Edison Humberto |
| Palabras clave : | COMUNICACIÓN CORPORATIVA;QUICENTRO SHOPPING;PROPUESTA COMUNICACIONAL;QUITO-ECUADOR |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Pareja Bustos, B. A. (2016). Gestión por procesos, una mirada desde la comunicación corporativa. Caso: Quicentro shopping (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente proyecto de titulación parte del análisis teórico de los postulados del estructuralismo funcional, para abordar el estudio del enfoque por procesos desde la comunicación interna; llegando a plantear un modelo a partir del cual se diseñó una propuesta de procesos de comunicación corporativa, factible y aplicable, para el centro comercial Quicentro Shopping... |
| Descripción : | This titling project is based on the analysis of the theoretical postulates of process management, from the perspective of corporate communication; coming to pose a model from which a proposal of corporate communication processes, feasible and applicable, was designed between Quicentro Shopping and its internal and mixed publics. To do this, this work was based on two key points: first, the analysis and conceptual findings, about the communication systems and processes, considering Berlo (1960) as one of the most important authors in this themes. This concepts and theories were related to an enterprise level, where the methodology of processes management was introduced to corporate communication. This analysis allowed to establish the processes management the combination and interaction of people, information and resources; aligning all of this to the organization´s business plan, allowing all activities, however small or simple as they seem, to be part of processes directed towards the same goal (Medina et al., 2010). Based on this definition, it was made a conceptual approach about how this definition of process management could be applied from corporate communication. Parting from this, there were established the key points of different authors, models and proposals of communication processes that ended up creating a final model. Secondly, an investigation was made to the internal and mixed publics of Quicentro Shopping, from a multimodal study that allowed to analyze data, both qualitative and quantitative; achieving to design a real proposal of the conceptual model established, so that it can demonstrate its practical application. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5233 |
| Aparece en las colecciones: | Licenciatura en Comunicación Corporativa |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TCC-2016-08.pdf | 4,67 MB | Adobe PDF |  Visualizar/Abrir |
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