Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/5191| Tipo de material : | bachelorThesis |
| Título : | Estrategia de personal branding a través de branded content y marketing sensorial para promocionar diseñadores ecuatorianos de moda artesanal. Caso: Florencia Dávalos |
| Autor : | Guzmán de Terán, María Verónica |
| Tutor : | Granja Díaz, Wellington Patricio |
| Palabras clave : | BRANDING;BRANDING CONTENT;MARKETING SENSORIAL |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Guzmán de Terán, M. V. (2016). Estrategia de personal branding a través de branded content y marketing sensorial para promocionar diseñadores ecuatorianos de moda artesanal. Caso: Florencia Dávalos (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | Durante los últimos años, la moda artesanal ha cobrado importancia no solo para el desarrollo económico del país sino también para la construcción de una identidad cultural… |
| Descripción : | In recent years, artisanal fashion has become important not only for our economic development but also for the construction of a cultural identity. The goal of many designers is to turn their name into a fashion brand with style that every person will want to wear. This project summarizes the steps to manage properly and differentially a brand that not only imposes trends in clothing, but also in communication. Also, this research shows the appropriate way to implement branding strategies such as sensory marketing and branded content in order to achieve the desired positioning in the market. A brand that offers different types of experiences through your senses will have a more defined identity; therefore will be best remembered. On the other hand, nowadays brands go far beyond their product, but strive to provide content that is entertaining, useful and interesting for the online user. This investigation includes several steps from the conception of visual and tactile identity of a brand, to the type of content displayed in social networks; addressing the management of a 360 strategic brand. In addition, it presents examples, testimonies and opinions about fashion communication in Ecuador. This project proved the lack of knowledge about the valuable work of fashion designers in our country. Therefore, its main purpose is to provide some help and guidance for managing your own personal brand, with the implementation of different trends in order to have new, better and more recognized creative local talents. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5191 |
| Aparece en las colecciones: | Licenciatura en Publicidad |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TPU-2016-13.pdf | 8,92 MB | Adobe PDF |  Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.