Por favor, use este identificador para citar o enlazar este ítem:
http://dspace.udla.edu.ec/handle/33000/5172Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Cortez Granda, Edmundo Francisco | - |
| dc.creator | Carrión Carrión, Stephanie Dayana | - |
| dc.date.accessioned | 2016-06-28T16:33:42Z | - |
| dc.date.available | 2016-06-28T16:33:42Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.citation | Carrión Carrión, S. D. (2016). Plan de negocios para la creación de una empresa productora y comercializadora de "huertos e invernaderos orgánicos" para casas y departamentos en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINI-2016-51 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/5172 | - |
| dc.description | Cosmopolitan Green is a company specializing in the production and marketing of vegetable gardens and mini green houses with certified organic seedlings directed towards houses and apartments of the city of Quito, in order to provide an aggregate value to the client. The project also includes Services that promote the products, provided from pre to post sale. The products offered by the project are innovative in the market, given that only vertical vegetable gardens are marketed in the country. The competitive advantages of the project are: the use of 100 % certified organic seedlings, the products are personalized according to the liking and preferences of the client through advice Service of design and interior adjustment, passing through the adaptation of the physical space available in the houses, and finally, to the selection of crops. The target market includes men and women who reside in the urban area of the city of Quito, and are between 25 to 60 years of age, belonging to an economic stratum A, B and C+, who live in houses or apartments that do not have green areas (gardens), and finally, people who consume organic products. Cosmopolitan Green seeks to create an innovative vision in the client. This is the reason that a differentiation strategy will be used through the product and Services. The fusion of responsibilities allowed to create an initial small organizational structure, hiring five versatile people for the executive and operator posts. The initial investment is of 111,473 USD, distributed among fixed and intangible assets, as well as working capital. The balance point of the plan is achieved by selling 230 vegetable gardens and 174 mini greenhouses. The Capital is structured by a 60 % of own funds and 40 % debt. In the financial analysis, three possible outcomes were examined: the expected, pessimist and optimist. The analysis concluded that the project is feasible, since all the three scenarios showed a positive NPV and an IRR higher than the discount rate. For the most part, the project is developed under the expected scenario, in which a NPV of USD 79.321 and an IRR of 38.60 % was observed. Taking into account the analysis, its feasibility is established and the implementation of the project is therefore recommended. | en |
| dc.description.abstract | Cosmopolitan Green es una empresa que se dedicará a la producción y comercialización de huertos y mini invernaderos con plántulas orgánicas certificadas, dirigidos para casas y departamentos de la ciudad de Quito; con el fin de brindar un valor agregado al cliente el proyecto incluye servicios que potencian los productos, proporcionados desde la preventa, hasta la posventa… | es_ES |
| dc.format.extent | 279 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2016 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | PLANEACIÓN EMPRESARIAL | es_ES |
| dc.subject | INDUSTRIA AGROPECUARIA | es_ES |
| dc.subject | INVERNADEROS | es_ES |
| dc.subject | QUITO-ECUADOR | es_ES |
| dc.title | Plan de negocios para la creación de una empresa productora y comercializadora de huertos e invernaderos orgánicos para casas y departamentos en la ciudad de Quito | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios Internacionales | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINI-2016-51.pdf | 5,83 MB | Adobe PDF |  Visualizar/Abrir |
Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.