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http://dspace.udla.edu.ec/handle/33000/5069| Tipo de material : | bachelorThesis |
| Título : | Plan de negocios para la creación de una empresa productora y comercializadora de carbón vegetal a partir de cáscara de coco en la ciudad de Quito |
| Autor : | López Caicedo, Santiago José |
| Tutor : | Chiriboga Serrano, Alejandra Gabriela |
| Palabras clave : | CREACIÓN DE EMPRESAS;INDUSTRIA;COMERCIO;CARBÓN VEGETAL |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | López Caicedo, S. J. (2016). Plan de negocios para la creación de una empresa productora y comercializadora de carbón vegetal a partir de cáscaras de coco en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | El presente plan de negocios tiene como objetivo la creación de una empresa productora y comercializadora de carbón vegetal a partir de cáscaras de coco, contribuyendo así, al cuidado del medio ambiente... |
| Descripción : | The business plan presented below aims to create a company which produces and commercializes coconut-based charcoal contributing to environmental protection. It will be established as a limited company under the name of Vulcan and will be supported by five partners at the beginning. The product to be introduced in the market belongs to the manufacturing industry of basic chemicals, which has had a growing trend in recent years. The average annual increase has been 4,53% since 2005. The market research conducted through surveys, interviews with experts and focus groups showed positive results. They were based on consumer habits that sought to identify the frequency and the amount of charcoal that people use among other research factors. A great interest and acceptance for the product was evidenced by the results of the analysis. The overall marketing strategy is to emphasize the product and price differentiation, highlighting the principal features that distinguishes our charcoal from competing products. These will be announced through advertising at the point of sale, as well as in social networks, where we will have constant interaction with customers. The operating cycle will have three phases. The first will be related to the selection of suppliers and raw materials, the second phase will be the production of charcoal briquettes and its packing, the last phase will be the delivery and distribution of the final product. Certain actors within the organizational structure of the company will play different roles in all these phases. These include the general manager, marketing manager, production manager and workers. An accountant, an assistant manager and a sales assistant will be incorporated in the future. To begin operations, the initial investment required is $ 192.399,28. The 41,58% of this value corresponds to equity, while the 58,42% remaining will be external financing. Using the aforementioned data and also considering sales, costs, depreciation, among others, a financial evaluation was performed with a five-year projection. The results showing the net present value (NPV): $ 64.345,41 and the internal rate of return (IRR): 19,87%, demonstrate the feasibility of the project. These values are calculated for the scenario expected through leverage. |
| URI : | http://dspace.udla.edu.ec/handle/33000/5069 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2016-01.pdf | 1,85 MB | Adobe PDF |  Visualizar/Abrir |
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