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http://dspace.udla.edu.ec/handle/33000/5063Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Varea Calero, Alfredo David | - |
| dc.creator | Canelos Pérez, Ramiro Javier | - |
| dc.date.accessioned | 2016-06-06T22:28:52Z | - |
| dc.date.available | 2016-06-06T22:28:52Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.citation | Canelos Pérez, R. J. (2016). Plan de negocios para la creación de una empresa dedicada al ensamblaje y comercialización de un scooter para downhill en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TINMD-2016-05 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/5063 | - |
| dc.description | In the last years Ecuador has contributed to the growth of cycling and extreme sports, mainly because of the sport tourism campaigns promoted by the state. Especially the sierra region, given its topography, variety of tracks and parks, and public sports programs such as the walk cycle and mobility projects like the bikeway, have been fundamental causes to catapult cycling and all its modalities as an attractive, recreational and competitive sport. In a saturated market by bicycles, Kinray proposes a scooter with an innovative design, using high-tech components which comply the requirements that both the athlete and the sport demands. Kinray looking to join the companies that are being part of the Productive Matrix change proposed by the government is going to use local labor for assembly processes and also is going to incorporate local components such as the steering wheel and power in the final design of the scooter. Because of a lack of domestic technology, the other components must necessarily have to be imported. Kinray through a craft business model seeks to assemble a safer vehicle that provides a new challenge and incorporate new segments to the market of extreme sports. Because of its design and its attributes, the downhill scooter according to studies published in the European digital magazine Bike 365, is safer than a bike at the time of the practice. According to a market research conducted with a sample of 50 surveys, 84 percent of the respondents would be willing to buy the standard model and 60 percent would buy the customized the scooter. Throughout the investigation, it was possible to identify buying behaviors of the client, whom for example prioritizes quality and technology component on other criteria, just as it was determined that the pre and post sales services tend to be inactive in the competition and do not provide additional services that satisfy customers who are starting in the sport. Through this research and also using the external analysis and Porter analysis, marketing, communications and business strategies were defined and developed so they can be applied by the company. The entry strategy chosen by the company to get into the market is the penetration pricing. This strategy was chosen because the price fixed by the company is equivalent to a low-end bike of downhill, which makes the product attractive and accessible for the client's. Through the marketing and sales efforts, the company expects to communicate the differentiation in quality, technology and services the product offers in a market saturated by bicycle. The company will adopt a multi-channel structure for its sales force, noting that the main route used will be the indirect channel, through distributors, so the company needs to train and transmit the attributes precisely to the corporate customers. The initial investment in the company rises to a total amount of 126 644 dollars, which contain the items of: working capital, inventory, furniture and fixtures, computer equipment, tools and equipment, and pre – operational services. This value will be under a structure of 40 percent of own capital (investors) and 60 percent of bank loan which will be under an interest rate of 11.12 percent. Through the financial analysis it was determined that the NPV come | en |
| dc.description.abstract | En los últimos años Ecuador ha observado el crecimiento del ciclismo y de los deportes extremos en el país principalmente con las campañas de turismo deportivo impulsadas por el estado… | es_ES |
| dc.format.extent | 50 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2016 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | CREACIÓN DE EMPRESAS | es_ES |
| dc.subject | COMERCIO | es_ES |
| dc.subject | CICLISMO | es_ES |
| dc.title | Plan de negocios para la creación de una empresa dedicada al ensamblaje y comercialización de un scooter para downhill en la ciudad de Quito | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Ingeniería en Negocios y Marketing Deportivo | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TINMD-2016-05.pdf | 1,03 MB | Adobe PDF |  Visualizar/Abrir |
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