Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/5035
Tipo de material : bachelorThesis
Título : Plan de negocios para la producción y comercialización de fundas plásticas oxo-biodegradables para desechos de mascotas (perros) en la ciudad de Quito
Autor : Calderón Granda, Margarita Elizabeth
Tutor : Varea Calero, Alfredo David
Palabras clave : INDUSTRIA;COMERCIO;FUNDAS PLÁSTICAS
Fecha de publicación : 2016
Editorial : Quito: Universidad de las Américas, 2016
Citación : Calderón Granda, M. E. (2016). Plan de negocios para la producción y comercialización de fundas plásticas oxo-biodegradables para desechos de mascotas (perros) en la ciudad de Quito (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : El contenido de este documento es un plan de negocios de fundas plásticas oxo biodegradables para mascotas perros en la ciudad de Quito...
Descripción : The contents of this document are a business plan oxo-biodegradable plastic bags for pets (dogs) in the city of Quito. For the development of this work a microeconomic analysis, where they were defined and studied environmental variables that could influence the project, then the competitive environment of the company in which the power of competitors and customers defined analyzed was performed. Then, a market research based on surveys conducted as proposed in the methodology, obtaining the expected average demand for the first year of the project underway. Later strategies to penetrate the market and achieve the level of estimated sales were raised, as defined herein will be promoting to consumers, as well as the communication strategy, and product price. Also, a technical-operational analysis where important factors for the development of the activity, the location of the company were determined additionally the production process, Flexiplast commissioned by the company, who provide the product (described with plastic bags held oxo-biodegradable additive), and the process of quality certification. In organizational study the organizational chart shown and the roles of the people for the operation are described. Study consecutively in the legal requirements necessary for the constitution of the company and the operation of it were presented. Finally in the financial study the information obtained with the cost of raw materials, equipment and financial expenses projected cash flow based on the average estimated sales on the market research was consolidated. Concluding that is so attractive for investment partner in the project by analyzing financial indicators such as TIR, VAN.
URI : http://dspace.udla.edu.ec/handle/33000/5035
Aparece en las colecciones: Ingeniería en Marketing

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