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http://dspace.udla.edu.ec/handle/33000/4978| Tipo de material : | bachelorThesis |
| Título : | Plan de implementación de una empresa de telemercadeo para gestionar los procesos de venta de empresa de servicio |
| Autor : | Páez Santeli, Fabián Nicolás Bonilla Callejas, Sebastián |
| Tutor : | Carrera Narváez, Pablo Mauricio |
| Palabras clave : | CREACIÓN DE EMPRESAS;VENTAS;SERVICIO AL CLIENTE;TELEMARKETING |
| Fecha de publicación : | 2016 |
| Editorial : | Quito: Universidad de las Américas, 2016 |
| Citación : | Páez Santeli, F. N.; Bonilla Callejas, S. (2016). Plan de implementación de una empresa de telemercadeo para gestionar los procesos de venta de empresa de servicio (Tesis de pregrado). Universidad de las Américas, Quito. |
| Resumen : | En el siguiente proyecto se detalla la investigación realizada sobre la factibilidad de establecer una empresa de servicios de ventas telefónicas en la ciudad de Quito, la investigación se realizó en la capital con la finalidad de tener fácil acceso a los potenciales clientes de una empresa de call center... |
| Descripción : | The following research project on the feasibility of establishing some service company telemarketers in Quito detailed, research was conducted in the capital in order to have easy access to potential customers of a business call center. Some research methods to obtain data to help support the establishment of this company, one of them was conducting surveys to individuals (end-users of this service) in order to understand preferences of them are covered and interviews with senior members of organizations using telephone sales service which provided qualitative and quantitative data in order to thoroughly understand how the telemarketing functions like sales force in these companies and to project future sustainability and growth potential of the project . The decision to create a business telemarketing came to see that the service telemarketing is misused in Quito, this research is undertaken with the aim of generating improvements and provide our customers a differentiated service (large and medium-sized enterprises in the automotive, pharmaceutical and funeral) It was concluded that establishing a service company call center in the city of Quito is an opportunity as many data obtained in the investigation disclosed that the telemarketing and sales force is underserved or misused in the country Generally, companies seek to increase sales and reduce costs, two areas where telephone sales generate value, and increase the number potential customers and satisfied customers. |
| URI : | http://dspace.udla.edu.ec/handle/33000/4978 |
| Aparece en las colecciones: | Ingeniería Comercial |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TIC-2016-03.pdf | 1,2 MB | Adobe PDF |  Visualizar/Abrir |
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