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http://dspace.udla.edu.ec/handle/33000/4891Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Egas Paredes, Gioconda Gabriela | - |
| dc.creator | Revelo Guerrero, María Lesley | - |
| dc.date.accessioned | 2016-05-17T01:26:50Z | - |
| dc.date.available | 2016-05-17T01:26:50Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Revelo Guerrero, M. L. (2011). Diagnóstico de imagen externa para proponer un plan de comunicación corporativa orientada al fortalecimiento de la imagen intencional de International Academy for the advancement of neuroscience (IAAN) (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TCC-2011-08 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/4891 | - |
| dc.description | The thesis is based on the information obtained from the “International Academy for the Advancement of Neuroscience (IAAN)”, which is an organization functioning in Ecuador since 2005. It has been accredited internationally by The Society of Neuro Linguistic Programming, Richard Bandler, the American Board of Hypnoteraphy (an international asociation for hypnoteraphy standards and regulations control), and “Universidad San Francisco de Quito”. IAAN aims to aid the community therapeutically through its hypnotherapy centres as well as training programmes for doctors, psychologists and nurses in order to potentiate their mental capacities through Neuro Linguistic Programmig (PNL) amd Clinic Hypnosis. The research in this area undertaken by the schools of Palo Alto, Chicago and Frankfurt, in which the Information Theories, Mass Communication and Selective Influence were originated, has led to the development of new fields for studying Communication. Altogether are carefully developed and involved with the Image Formation and the related studies of numerous psychologists; for instance, Virginia Satir, in the field of NLP formation. As a consequence, different specializations like Corporate Communication derived from the above mentioned studies. This ramification handles the various publics a company has in order to inform and communicate its actions by using the tools of communication and information technology. They break the barriers of time, space and economy. In fact, from the Internet boom onwards, the companies have been able to fix communication problems, internal and external. The Internet user does not have to look for the information but the information reaches the user immediately, bypassing any kind of barrier, through webpages, blogs, wikis, and podcasts. The latter ones help to the image formation of a company in every one of its perceivers and Internet users. They are the ones judging and assimilating the information received through the different communicative signals transmitted either direct or indirectly. By developing each one of the variables, the information required for the development of the corporative communication plan was obtained. Its aim is to strengthen the image of the International Academy for the Advancement of Neuroscience (IAAN). | en |
| dc.description.abstract | El proyecto que se desarrolla a continuación fue realizado con el fin de diagnosticar la imagen externa para proponer un Plan de Comunicación Corporativa, orientado al fortalecimiento de la Imagen intencional de International Academy for the Advancement of Neuroscience, organización que se encuentra en el Ecuador desde el año 2005, acreditada internacionalmente por The Society of Neuro Linguistic Programming, Richard Bandler, American Board of Hypnoteraphy “Asociación Internacional que controla los estándares y las regulaciones de la Hipnoterapia” y, por la Universidad San Francisco de Quito... | es_ES |
| dc.format.extent | 130 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2011 | es_ES |
| dc.subject | COMUNICACIÓN CORPORATIVA | es_ES |
| dc.subject | NTERNATIONAL ACADEMY FOR THE ADVANCEMENT OF NEUROSCIENCE (IAAN) | es_ES |
| dc.title | Diagnóstico de imagen externa para proponer un plan de comunicación corporativa orientada al fortalecimiento de la imagen intencional de International Academy for the advancement of neuroscience (IAAN) | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Comunicación Corporativa | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TCC-2011-08.pdf | 4,1 MB | Adobe PDF |  Visualizar/Abrir |
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