Plan de negocio para la creación de un restaurante de comida vegetariana y saludable en la ciudad de Quito

Abstract

The business plan is about creating a restaurant and healthy vegetarian food in Quito named Veggie Cook. The idea was born because there is currently much interest in people to improve their eating habits; This has sparked the idea to create a restaurant focused on vegetarian and meat people who like to eat healthy. Within the project we have analyzed external and internal factors that may influence or contribute to the opening of the restaurant as: inflation, GDP, unemployment, population growth, government stability, technological change, environmental care and legal factors . Among the main competitors they are: Go Green, The Formosa and Maple. The market segment are people of 20-60 years with a socioeconomic level A, B and C + that are in the northern center of Quito; according to market research business idea it had a host of 85.29% which attack only 2%. The overall marketing strategy is focused on differentiation; because the value proposition Veggie Cook is to create a different restaurant in which the main concepts of differentiation are trained on issues of nutrition, variety of food and entertainment staff. Operations strategy focuses on maintaining excellent quality standards; so for the proper functioning of the entire cycle of operations policies and standards for all members involved in the distribution channel it was established. The location of Veggie Cook is in Eloy Alfaro and Gaspar de Villarroel has 150 m² and a capacity to accommodate 48 to 60 people. The team consists of 10 employees and the shareholders. a schedule of activities in which the time of each specified process was established. The initial investment is 156,535.24 US dollars with a payback period of 3 years 3 months and 11 days. The internal rate of return is 10% business and its net present value of 54,276.43 US dollars. Which means that the business is viable for investors because it generates profits from the first year.