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http://dspace.udla.edu.ec/handle/33000/4411Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Bahamonde Zúñiga, Liza Antonieta | - |
| dc.creator | De Nicolais Tauber, Camila | - |
| dc.date.accessioned | 2016-01-11T13:36:09Z | - |
| dc.date.available | 2016-01-11T13:36:09Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | De Nicolais Tauber, C. (2015). Responsabilidad social empresarial como base para la gestión de una estrategia comunicacional con el fin de fortalecer la ventaja competitiva de Gustavo Rueda Academia de Fútbol (Tesis de pregrado). Universidad de las Américas, Quito. | es_ES |
| dc.identifier.other | UDLA-EC-TCC-2015-28 | - |
| dc.identifier.uri | http://dspace.udla.edu.ec/handle/33000/4411 | - |
| dc.description | The following project towards my degree was carried on to demonstrate the importance of creating communication strategies to allow competitive advantages through corporate social responsibility. The development of this thesis is based on theories researched associated to the following three variables: Corporate Communications, Corporate Social Responsibility and Organizational Culture. It was possible to demonstrate, through this project, that competitive advantages can be developed for the Gustavo Rueda Soccer Academy (GRAF). In Quito and Cumbayá there are a lot of centers that specializes in teaching football; this is why GRAF have found the need to implement the following Communication Plan which will be used as a guide to create communication strategies allowing GRAF to differentiate itself from its competitors. Following, the theory base of the research determined by the three previously mentioned variables is detailed; it is followed by a chapter based on the research methodology including the research objectives, methodology and research tools used, as well as the analysis and interpretation of the objects of the study. Finally, a Communication Plan with its indicators is included. | en |
| dc.description.abstract | El siguiente trabajo de titulación fue realizado con el objetivo de demostrar la importancia de crear estrategias comunicacionales con el fin de establecer ventajas competitivas a través de la Responsabilidad Social Empresarial… | es_ES |
| dc.format.extent | 151 p. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.publisher | Quito: Universidad de las Américas, 2015 | es_ES |
| dc.rights | openAccess | es_ES |
| dc.subject | RESPONSABILIDAD SOCIAL EMPRESARIAL | es_ES |
| dc.subject | COMUNICACIÓN ESTRATÉGICA | es_ES |
| dc.subject | VENTAJA COMPETITIVA | es_ES |
| dc.subject | GUSTAVO RUEDA ACADEMIA DE FÚTBOL | es_ES |
| dc.title | Responsabilidad social empresarial como base para la gestión de una estrategia comunicacional con el fin de fortalecer la ventaja competitiva de Gustavo Rueda Academia de Fútbol | es_ES |
| dc.type | bachelorThesis | es_ES |
| Aparece en las colecciones: | Licenciatura en Comunicación Corporativa | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| UDLA-EC-TCC-2015-28.pdf | 3,04 MB | Adobe PDF |  Visualizar/Abrir |
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