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Tipo de material : bachelorThesis
Título : Plan de negocios para la creación de un centro de SPA en la ciudad de Manta
Autor : Cantos Quiróz, Sueanny Elizabeth
Tutor : Herrera Peña, Manuel María
Palabras clave : PLANEACIÓN EMPRESARIAL;SPAS;MANTA-ECUADOR
Fecha de publicación : 2015
Editorial : Quito: Universidad de las Américas, 2015.
Citación : Cantos Quiróz, S. E. (2015). Plan de negocios para la creación de un centro de SPA en la ciudad de Manta (Tesis de pregrado). Universidad de las Américas, Quito.
Resumen : La idea de la creación de un spa en la ciudad de Manta nació debido a la inexistencia de empresas que se dediquen a entregar estas clases de servicios, se elaborará un plan de negocio con la finalidad de determinar la viabilidad de crear el presente plan de negocio…
Descripción : The idea of the creation of a spa in Manta city was born to counteract a necessity of clients in the area that want to find specialized esthetic services. The industry focused on belongs to the other services sector in the local industry code (CIIU4), which has contributed with 5% of the GDP since 2012, according to data in the Ecuadorian Central Bank. The current business plan objective is to establish the company Arata-Spa in Manta city; with a limited social responsibility legal structure, dedicated to bring mind and body relaxation, focused on upper and middle class men and women in between 20 to 69 years old. The organizational structure analyzed the required profiles positions for each area of the business established in the management plan. The market research was gathered through focus groups, interviews and surveys with a descriptive, qualitative and quantitative research. The tastes and preferences were analyzed from our target market and our uptake of our services in the market. Research determined that personalized attention and quality of services are factors of high importance to attract and keep costumers. The research also determined that 60% of the people surveyed are willing to utilize a spa center services. In the marketing plan to position the offered service it was determined that differentiation is the strategy for entering the market, as well as managing a general service-profit marketing strategy; the satisfaction and commitment of the employees that are the service executers is the finality of this marketing plan. A Spa business was proven viable by the business plan that specifies an expected leveraged scenario, where USD 136.918,00 is the value of the initial investment, and is financed with a bank loan of 60% of the total investment and a 40% from partner contributions. The net present value is of USD 148.281,00, while the internal return rate reaches a 41.24 %; with a discount rate of 14.71%. The breakeven is achieved at a sale of 4.349 services at an average price of USD 30.00, calculated for the first year of operations.
URI : http://dspace.udla.edu.ec/handle/33000/4358
Aparece en las colecciones: Ingeniería en Negocios Internacionales

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