Por favor, use este identificador para citar o enlazar este ítem: http://dspace.udla.edu.ec/handle/33000/4354
Registro completo de metadatos
Campo DC Valor Lengua/Idioma
dc.contributor.advisorSepúlveda Jiménez, Adriana-
dc.creatorSalazar Merchán, Ana María-
dc.date.accessioned2015-12-10T13:43:50Z-
dc.date.available2015-12-10T13:43:50Z-
dc.date.issued2015-
dc.identifier.citationSalazar Merchán, A. M. (2015). Diseño de un plan estratégico de comunicación interna que ayude a proyectar la imagen de la organización, vinculando y reforzando las relaciones con los públicos internos (Tesis de maestría). Universidad de las Américas, Quito.es_ES
dc.identifier.otherUDLA-EC-TMDCEI-2015-29-
dc.identifier.urihttp://dspace.udla.edu.ec/handle/33000/4354-
dc.descriptionThe draft strategic plan of internal communication is aimed at strengthening the organizational culture and working environment for IDE Business School. Communication is essentially a strategic tool for the processes of redefinition of relations between the company and its stakeholders. With input from communication, culture and identity can boost entrepreneurial action as these aspects make up the central nervous system of all processes of comprehensive organizational dynamics. Communication has evolved so much, that open new opportunities to consolidate new disciplines. The key to success of internal communication policy lies in having a good strategic planning conveyed through various tools and as manager of this administration Communications Director, DIRCOM stands. “The Directorate of Communication is a single central management. Carried out a vision and overall responsibility for communications and business, coordinated with the overall strategy and business objectives. It has a strategic role in the communication / relational plane within the overall strategy of the company and on important issues. Guides and oversees institutional communication and the different DGs or Vice actions. And it has a direct responsibility for the corporate image” (Costa, 2004, p. 90). The development of research methodology based on a combination of interviews, focus groups and surveys based on the model of the consulting firm Great Place to Work. Analyzing each of these instruments, it proceeded to devise strategic actions to strengthen the commitment of employees aligned to the objectives of the organization.en
dc.description.abstractLa propuesta del plan estratégico de comunicación interna está orientada a reforzar la cultura organizacional y el clima laboral para IDE Business School...es_ES
dc.format.extent142 p.es_ES
dc.language.isospaes_ES
dc.publisherQuito: Universidad de las Américas, 2015es_ES
dc.rightsopenAccesses_ES
dc.subjectCOMUNICACIÓN ORGANIZACIONALes_ES
dc.subjectIMAGEN CORPORATIVAes_ES
dc.subjectRELACIONES PÚBLICASes_ES
dc.titleDiseño de un plan estratégico de comunicación interna que ayude a proyectar la imagen de la organización, vinculando y reforzando las relaciones con los públicos internoses_ES
dc.typemasterThesises_ES
Aparece en las colecciones: Maestría en Dirección de Comunicación Empresarial e Institucional

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
UDLA-EC-TMDCEI-2015-29.pdf1,64 MBAdobe PDFVista previa
Visualizar/Abrir


Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.