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dc.contributor.advisorSalinas Baca, Paola Anahí-
dc.creatorJaramillo Argüello, Carla Stefanie-
dc.identifier.citationJaramillo Argüello, C. S. (2015). Guía para el desarrollo de Inbound marketing a través del personal branding para la promoción de fotógrafos ecuatorianos caso: Chris Falcony (Tesis de pregrado). Universidad de las Américas, Quito.es_ES
dc.descriptionThis thesis is based on the need of photographers Ecuadorians to communicate their services through internet, so the goal is to develop the process to branding for Chris Falcony right through inbound marketing tactics to expand their clients and to become an icon of the Ecuadorian photography. Falcony Chris is a photographer with an extensive background in the market, its definition of photography is as simple as getting through his works show feelings and sensations; Chris has national and international experience. Develop a Personal Brand and Personal Branding is to identify and communicate the features that make us stand out, be relevant, different and visible in a homogeneous, competitive and changing environment, which is why the Personal Branding is a tool that conforms to reality of a true professional photographer and this handle Chris Falcony highlight their environment, environment that is involved in many photographers who call themselves professionals, just for the sake of getting a semi-pro camera and place ads offering their services. What we seek is to showcase the talent, innovation, expertise, thoroughness and quality that Chris puts every one of his works, as well as unique and distinctive style. To reinforce the use of this tool, you should analyze what means these differentiating features photographer stands; that's where the lnbound Marketing comes allowing to make a correct selection of digital channels, customers look to the brand based on the name and brand recognition that has been built. ln this way, it is implemented with these two tools to position a name as a brand, with several items to raise this to others within their own homogeneous universe, and after that, it is the client who seeks to acquire the services of this brand through web tools that exist today.en
dc.description.abstractLa presente tesis se basa en la necesidad que los fotógrafos ecuatorianos tienen para comunicar sus servicios a través de internet, por lo que el objetivo es desarrollar el proceso para la creación de marca para Chris Falcony a través de tácticas de inbound marketing logrando ampliar sus clientes y que se convierta en un icono de la fotografía ecuatoriana...es_ES
dc.format.extent260 p.es_ES
dc.publisherQuito: Universidad de las Américas, 2015es_ES
dc.titleGuía para el desarrollo de Inbound marketing a través del personal branding para la promoción de fotógrafos ecuatorianos. Caso: Chris Falconyes_ES
Aparece en las colecciones: Licenciatura en Publicidad

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